Proximity
How close you are to the searcher, and the one factor you cannot change. It is why realistic suburb targeting beats a map of the whole city.
Local SEO
When someone needs what you do nearby, they search, they look at the three businesses in the map results, and they call one of them. Everything below that is a distant second. Local SEO is the work that puts you in those three.
- Top three
map results - Profile, reviews
and citations - Suburb pages
that work
Illustrative example: a Google Maps search for an electrician near Clayton. A sample business, yourbusiness.com.au, moves into the top three map results and ranks in the top three across the suburbs it serves, and a call comes in from its listing.
Local SEO
Three results take most of the calls
The concentration in local search is brutal and worth being honest about. The three businesses shown in the map pack take the significant majority of the calls. Position four is a long way behind position three, and page two may as well not exist.
That is bad news if you are sitting at position eight, and good news once you understand that what decides it is not mysterious. It is a short list of signals, most of which are entirely within your control, and most businesses only ever get one or two of them right.
Results in numbers
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14+
Years of data-driven results*
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62+
Businesses grown*
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$3.4M+
Media managed*
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7.8x
Average ROAS across Google Ads campaigns*
How we work
How we run local SEO
Three things, in the order they actually move the needle.
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Google Business Profile
The most valuable asset a local business has, and the most commonly neglected. Categories, services, service areas, photos and posts, all kept current rather than set once and forgotten.
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Reviews that keep coming
A simple system for asking at the right moment, plus a reply to every review. Recency counts as much as the total, so a steady trickle beats a burst two years ago.
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Citations and suburb pages
Your business details identical everywhere online, and real pages for the services and areas you cover. Not thin suburb clones, which stopped working years ago.
Ranking factors
What actually decides your map pack ranking
Google weighs a small number of things, and most businesses only ever do one of them.
-
Proximity.
How close you are to the person searching. You cannot change this, which is why suburb targeting has to be realistic rather than a wish list.
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Your Google Business Profile.
How complete it is, whether the categories are right, whether there are recent photos, and whether anything has been posted this month.
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Reviews.
Volume matters, recency matters more, and whether you reply matters more than most people expect. Prospects read the replies.
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Consistent business details.
Your name, address and phone number identical everywhere they appear online. One stray abbreviation across thirty directories is a real signal problem.
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Your website.
Genuine pages for the services you offer and the areas you cover, because Google reads the site to work out what the profile is for.
Most businesses have a complete-ish profile, a handful of old reviews, and a website that never mentions the suburbs they actually service.
What is included
What our local SEO includes
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Full Google Business Profile optimisation: categories, services, service areas, photos and regular posts
Get a free audit -
A review system that asks at the right moment, plus drafted replies to every review
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Name, address and phone audited and corrected across the directories that matter
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Service and suburb pages written properly, not fifty thin pages with the name swapped
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Local schema and structured data so machines can read your location and hours
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Map pack and local ranking tracking, reported monthly in plain English
The cost
What local SEO costs in Melbourne
In our experience retainers in this market commonly run $2,500 to $5,000 a month. Our pricing is competitive because AI-enabled delivery means fewer hands between the audit and the finished work, and as AI advances we pass savings on where we can.
| Compared on | What to expect |
|---|---|
| Monthly fee | Start at $1,500 +GST |
| Who runs it | One experienced expert, with AI helping to organise and summarise |
| Minimum term | 30 day terms, no lock-in |
| Where the fee goes | Into the work |
As AI advances we pass savings on where we can, and what that frees up goes back into your marketing. Before you compare quotes, read what SEO costs in Melbourne and how to choose the best SEO company.
Where we work
The suburbs we focus on
We are Melbourne based and a good share of our local work sits in the south-east (Dandenong South, Clayton, Moorabbin, Braeside, Keysborough, Mulgrave, Notting Hill). Proximity is a ranking factor you cannot argue with, so we would rather target the areas you can realistically win than sell you a map of the whole city.
If you serve a wider area, we will tell you honestly which suburbs are reachable and which are not.
Results
Results we have delivered
Published results from named clients, not anonymous claims.
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7x
Return on ad spend*
Skye Dental
32% increase in conversions*
Read the case study (Skye Dental) -
Up toUp to 10x
ROAS peaks on Shopping campaigns*
SatPhoneShop
15% increase in conversions*
Read the case study (SatPhoneShop) -
6x
Return on ad spend*
Six Barrel Soda
25% increase in conversions*
Read the case study (Six Barrel Soda)
Results shown are actual outcomes achieved for the named clients.
Want to know where you currently sit in the map pack?
Get a free audit See how SEO in Melbourne is priced See what our full SEO services coverTiming
How long it takes
Most businesses see early movement in about 8 to 12 weeks. Local SEO often moves faster than national SEO because the competition set is smaller and profile fixes register quickly. Anyone promising the top three inside a month is either targeting phrases nobody searches or ignoring proximity.
In short
What decides your map pack ranking
Three factors do most of the work. Only two of them are in your control.
Your profile
Complete, current and active. Categories, service areas, photos and posts. The most valuable asset a local business owns and the most neglected.
Recent reviews
Recency counts as much as the total, and replies count more than most expect. Prospects read the replies as closely as the reviews.
Testimonials
What SEO clients say
“Dizian has been an integral partner in our online business requirements for the last 5 years. Alex has been attentive to all of our digital needs and has allowed us to grow our online presence in a very competitive industry. We are very pleased with his services and continue to see positive results.”
Get a free audit
Dr. Jena WardPrincipal Dentist, Skye Dental
“Dizian Digital made our move to satphoneshop.com.au seamless and handled the transition with care and professionalism. They protected our search visibility throughout the process and helped strengthen our online presence in the Australian market. Beyond the migration, they improved the structure and performance of our campaigns, which helped us attract more of the right customers and generate better quality enquiries and sales. They were proactive, clear in their communication, and genuinely took the time to understand our business, our products, and the importance of trust and reliability in the satellite communications space.”
“Awesome service and great results. Alex is really knowledgeable and helpful. Makes everything easy for us to understand with no hassles.”
Khalid GhanimaDirector, Urban Herbalist
“We were looking for an agile, responsive and strategic digital partner to help manage our website. Dizian met our brief and continues to deliver beyond expectations, providing proactive and valuable SEO and data-driven expertise.”
Local SEO FAQ
Questions, answered.
Not here? Ask on the call, it's free.
More than your nearest competitors, and recent. A steady flow of new reviews signals an active business far better than a large total from three years ago. Reply to all of them, including the unhappy ones, because prospects read the replies as closely as the reviews.
Yes. The profile gets you seen, the website is where people decide whether to call. It also feeds the profile's rankings, because Google reads your site to work out what you do and where you do it. A profile with no website behind it caps out quickly.
In our experience retainers in this market commonly run $2,500 to $5,000 a month. Our pricing is competitive because AI-enabled delivery means fewer hands between the audit and the finished work, and as AI advances we pass savings on where we can. Ask any provider to break the fee down by deliverable before comparing quotes.
In our experience, most businesses see early movement in about 8 to 12 weeks. Local SEO often moves faster than national SEO because the competition set is smaller and Google Business Profile fixes register quickly. Anyone promising the top three inside a month is either targeting phrases nobody searches or ignoring proximity.
Five things decide it: how close you are to the searcher, how complete and active your Google Business Profile is, how many recent reviews you have and whether you reply, whether your business details match everywhere online, and whether your website has real pages for the services and suburbs you cover. Proximity is the one you cannot change, which is why suburb targeting has to be realistic rather than a wish list.
Yes, though rankings are no longer the whole picture. An assistant picks sources it can parse and quote, so structured data and passages that answer a question outright now matter as much as position. We build for both in one retainer rather than treating them as separate jobs.
Usually, if your customers search for what you do in your area. Local results put you in front of people who are ready to call, and a well-kept Google Business Profile costs nothing to run. It pays least when nobody searches for your service locally, so check that demand exists before you invest.
SEO services
Other SEO services
Pick another SEO service to see how we run it.
All-in-one Google packageHybrid package for business owners
All of Google, run as one package.
Your ads, search rankings, map listing and tracking often sit with different suppliers. Here they sit with one team. AI is moving quickly and so are we. Our people do the research and make the decisions, and AI helps organise and summarise the work around them.
Google Ads
Every campaign type, managed month to month.
SEO
Rankings and organic enquiries that build over time.
AI search visibility
Be the business that AI Overviews and AI assistants name when people ask.
Google Business Profile
Your map listing and reviews, kept current and ranking in your area. It sits inside our local SEO work.
Google Analytics
Tracking set up properly, so the numbers can be trusted.
Google Tag Manager
Conversions and events tagged in one place, without developer hold-ups.
Google Search Console
Indexing problems and search opportunities spotted early.
Everything else Google
Merchant Centre, dashboards and the rest of Google for business, added as you need it.
One team across all of it.
Priced on your setup and quoted in your free audit.
You’re almost ready. Let’s finalise a few details.
Arrange a time for a no-obligation audit to understand where you stand in your market. You’ll be surprised how much research we do before we speak to you.
Alex Yeldizian
Managing Director
Dizian is run by Alex Yeldizian: one point of contact, backed by specialists and AI-enabled ways of working. 14 years in Melbourne.
62+ businesses grown