Digital marketing for SaaS companies in Melbourne
Software companies do not buy leads, they buy users who activate and stay. The ones that grow online are the ones measuring past the signup, to the accounts that actually convert and renew.
- Accredited Google Partner
- No lock-in contracts. 30 day terms.
- One point of contact
Illustrative example for a sample business, yourbusiness.com.au: conversions, Clicks 1,240, Trial signups 86, Activated accounts 31, Paid accounts 9. Optimising to paid account.
The problem
The trial signup is not the conversion
Most SaaS accounts we look at are optimised to the wrong event. Google Ads is told that a free trial signup is the goal, so it goes and finds the lowest-cost signups on the internet. Cost per conversion falls, the dashboard looks better every month, and revenue does not move. The campaign is working exactly as instructed. It was instructed badly.
The event worth optimising to sits further down: the account that reaches first value, invites a colleague, connects an integration, or converts to paid. That signal is harder to wire up, because it happens inside your product rather than on a thank-you page. It is also the only one that correlates with revenue, which makes it the one worth the setup work.
Results in numbers
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7.8x
Average ROAS across Google Ads campaigns*
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$3.4M+
Media managed*
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14+
Years of data-driven results*
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62+
Businesses grown*
What we do
What we do for software companies
Optimising to revenue, not to the lowest cost per signup the auction can find.
Measurement that reaches revenue
Activation and paid conversion sent back to Google Ads as offline conversions, so bidding optimises to accounts worth having rather than to signups. This is the work that makes everything else worth doing.
Comparison and alternatives content
The highest-intent queries in software are your category, your competitors' names and the word alternatives. Buyers run those searches with a shortlist already open. Most vendors will not write those pages.
Paid search that buys the right trials
Category and problem terms, competitor terms where they are worth defending, and negatives that keep students and job seekers out of the account. Spend follows the segments that activate.
What is different
Where SaaS marketing differs from everything else
Most of what is written about digital marketing assumes a form fill is the finish line. In software it is barely the start. Three things change as a result.
The buying window is long and self-directed.
Someone researches for weeks, reads comparisons, tries two products and talks to nobody until late. Last-click attribution will credit the final branded search and tell you the rest did nothing.
The conversion happens inside the product.
Activation, invites and upgrades are the events that matter, and none of them fire on a thank-you page.
Competitor brand names are legitimate keywords.
In most industries chasing them is a waste. In software, alternatives and comparison searches are how buyers genuinely shop.
AI answers
Getting cited in AI answers
Software buyers have moved a chunk of their research into ChatGPT, Perplexity and Google's AI answers. Ask any of them to compare tools in your category and they will name a handful. Being one of them is now a distribution channel.
What gets quoted is specific and checkable: pricing stated plainly, an honest comparison against named alternatives, integration and migration detail, and clear limits on what the product does not do. Marketing pages that dodge those questions do not get cited, because there is nothing in them worth quoting.
Free AI visibility check
Is your product on the AI shortlist?
When a buyer asks an AI assistant to compare tools in your category, it names a handful. Our free check scores how well ChatGPT, Gemini and Google's AI Overviews can read and quote your site, across seven signals, and shows what to fix first.
How we work
Why lean delivery suits this work
We are an AI-enabled agency, and AI is moving quickly. For a business with a defined market and a specific buyer, here is how we work with you, in plain terms.
| What is compared | What to expect |
|---|---|
| Monthly fee | Competitive, quoted against your actual site in the free audit |
| Who does the work | One experienced expert, with AI helping to organise and summarise |
| Minimum term | 30 day terms, no lock-in |
| Where the fee goes | Into the work, with fewer hands between the audit and the finished result |
As AI advances we put it to work for you, and we pass savings on where we can. What that frees up goes into your media budget, which is where it turns into trials worth having.
Who runs it
A real person runs it
AI helps us organise and summarise, and it keeps advancing. It does not own the outcome. Every Dizian account is run by an experienced expert who does the research, sets the strategy, checks the output and is accountable for the result. As an accredited Google Partner with 14 years behind us, $3.4M+ in media managed and 7.8x average ROAS across the book, the judgement calls are made by someone who has made them before.
Alex Yeldizian
Managing Director
I own the strategy on every account and answer your calls myself.
Services
The services behind this
- SEO: SEO for Australian businessesRank higher on Google and get cited by AI platforms like ChatGPT, Gemini, and Claude. We build SEO strategies that drive traffic and revenue.
- Google Ads: Google Ads managementAs a Google Partner, we specialise in turning your ad spend into predictable, qualified leads and sales.
- Google Analytics: GA4 setup and measurementActivation and paid conversion sent back to Google Ads as offline conversions, so bidding optimises to accounts worth having rather than to signups.
Testimonials
What clients say
“We have worked closely with Alex for over 2 years. The rapport that he spent time building right from the beginning of our relationship meant that we were able to focus on growing our business internally knowing that we can trust Alex to grow our business externally. The services that he has provided for us have been invaluable to us as an early-stage startup, ensuring we have got off to the best possible start with all the right things in play. His communication is excellent and he invests time in explaining how things work and what benefit is to us in doing things a certain way. He has gone above and beyond to provide support where needed outside of the primary scope of engagement.”
Johnny FarquharDirector, PreviewMe
“I've had the privilege of working closely with Alex since 2018. His skillset and dedication to genuinely adding significant value to his client's is second to none. Highly, highly recommend for businesses looking to secure an unfair advantage for their business on Google.”
Scott KennedyFounder, Edition
“Alex is an expert in his field and has always provided us with thoughtful, strategic advice and recommendations. We’ve worked together for a number of years on activities from maintenance to specific campaigns with great results. He’s reliable, responsive and has an obvious passion for what he does.”
Alaina LuxmooreMarketing Manager, RUSH
“We found Dizian through a trusted referral, and I’m glad we did. Before engaging Alex, our SEO and Google Ads were honestly in a mess. There was no clear structure, money was being spent without clarity, and campaigns were being tested without a proper strategy. Alex came in, reviewed everything thoroughly, and cleaned up a lot of loose ends. He brought structure, accountability, and clarity to our digital marketing. It immediately removed the headache of wasted ad spend and uncertainty. Unlike many SEO agencies out there, Dizian genuinely takes the time to understand the client’s requirements, the products, and the overall business model. Alex didn’t apply a generic template — he took the time to understand what we do and aligned the strategy accordingly. What stands out most to me is Alex’s integrity and character. He is trustworthy, transparent, and genuinely committed to helping his clients succeed. His depth of knowledge and experience is strong.”
Irwandy TanDirector, Andatech
FAQ
Questions, answered.
Not here? Ask on the call, it's free.
The page types differ more than the technique does. Software buyers search in comparisons, alternatives, integrations and use cases, so those pages carry most of the commercial value. A blog full of general advice will pull traffic that never buys, while a well-built comparison page pulls a handful of visitors who are already choosing.
Often yes, in software specifically. Buyers actively search competitor names alongside the word alternatives, so the intent is genuine rather than hostile. It needs a landing page that makes a fair comparison and it needs watching, because it invites the same treatment in return. We would test it on a small budget before committing.
It is the most common setup and it quietly costs the most. Optimising to signups tells the ad platform to find people who will sign up, which is not the same as people who will pay. Once activation or paid conversion is sent back as the conversion signal, bidding usually shifts on its own and cost per paid account falls even when cost per signup rises.
Yes. Software has no service area in the way a trade does, and most of this work happens remotely anyway. We are Melbourne-based and take clients across Australia. If you want someone in the room occasionally, that is easier if you are local, and everything else is the same wherever you are.
It depends on how buyers find your category. If they search for the problem you solve, search ads and SEO on comparison and alternative terms usually lead. If the category is new, LinkedIn and content that explains the problem do more of the work. Measure each channel on trials that become paying customers, not on signups alone.
You’re almost ready. Let’s finalise a few details.
Arrange a time for a no-obligation audit to understand where you stand in your market. You’ll be surprised how much research we do before we speak to you.
Alex Yeldizian
Managing Director
Dizian is run by Alex Yeldizian: one point of contact, backed by specialists and AI-enabled ways of working. 14 years in Melbourne.
62+ businesses grown