High-intent search advertising that captures people already looking for what you sell. Built, run and optimised by AI plus one accountable expert, Australia-wide.
Illustrative example: a Google search for a sample business, yourbusiness.com.au. Its ad shows above the listings and matches the search, wasted searches are added as negative keywords, and a quote request is recorded as a conversion.
Google Search Ads
Search is the only channel where people tell you what they want, in their own words, at the moment they want it. That makes it the most valuable inventory Google sells and the easiest to waste, because the same auction that puts you in front of a buyer will happily put you in front of a student, a job seeker or a competitor doing research.
The difference between a profitable search account and an expensive one is rarely the ad copy. It is where the money goes.
Working with a Google Ads Partner offers expertise, time-saving, better results, access to beta features, and dedicated support from Google.
Results in numbers
Average ROAS across Google Ads campaigns*
Media managed*
Years of data-driven results*
Businesses grown*
The challenge
Ranking at the top is pointless if it doesn't drive revenue. Businesses investing in Paid Search (SEM) often face two specific hurdles that destroy profitability:
Problem one
Google’s default settings often prioritise reach over relevance. If your campaign isn't tightly controlled, you end up paying for "window shopper" keywords, terms that look related but have zero intent to convert. This dilutes your budget on unqualified clicks. We use aggressive negative keyword lists and precise match types to ensure you never pay for traffic that doesn't align with your business goals.
Problem two
You are likely paying more per click than you need to. Google charges a premium to advertisers with irrelevant ad copy and poor landing page experiences. If your Search Engine Marketing strategy ignores Quality Score, you are essentially paying a "tax" on every click. We focus on increasing ad relevance, which lowers your Cost Per Click (CPC) and increases your visibility without increasing your budget.
Most of the value in Google Ads is in what you stop spending, not what you start.
Alex Yeldizian
Managing Director
I go through your search terms, match types and conversion tracking myself, then show you where the budget is going and what I would cut first.
Get a free Google Ads auditWasted spend
Untended accounts pay for searches containing free, jobs, salary, DIY and every competitor's brand name. This is the single most common source of waste we find.
A reasonable tool once the account has learned. Before that it spends your budget exploring.
If Google optimises towards the wrong action, or counts one enquiry three times, every decision after it is built on bad information.
Someone searching one specific service should land on that service, not a menu.
Auctions shift. An account efficient a year ago rarely still is.
Our approach
We strip away the noise to focus on the metrics that matter. Our Paid Search Management is built on a foundation of deep keyword research and competitor analysis.
How it works
We demystify the process and give you back control.
We start with a close analysis of your business and competitors to identify your most profitable keywords and audience segments.
We build a conversion-focused campaign structure from the ground up, with conversion tracking set up before anything goes live.
We continuously monitor your campaigns, adjusting bids and refining targeting, and share a transparent report so you can stay on top of performance.
Results
Up toUp to 10x
ROAS peaks on Shopping campaigns*
SatPhoneShop
15% increase in conversions*
Read the case study (SatPhoneShop)6x
Return on ad spend*
Six Barrel Soda
25% increase in conversions*
Read the case study (Six Barrel Soda)5x
Return on ad spend*
RUSH
18% increase in conversions*
Results shown are actual outcomes achieved for the named clients.
Testimonials
“I've had the privilege of working closely with Alex since 2018. His skillset and dedication to genuinely adding significant value to his client's is second to none. Highly, highly recommend for businesses looking to secure an unfair advantage for their business on Google.”
Scott KennedyFounder, Edition
“Dizian Digital made our move to satphoneshop.com.au seamless and handled the transition with care and professionalism. They protected our search visibility throughout the process and helped strengthen our online presence in the Australian market. Beyond the migration, they improved the structure and performance of our campaigns, which helped us attract more of the right customers and generate better quality enquiries and sales. They were proactive, clear in their communication, and genuinely took the time to understand our business, our products, and the importance of trust and reliability in the satellite communications space.”
“Alex was able to help us implement an upgrade to our Google Ads Search and Shopping campaign structure across NZ and Australia. He helped ensure the structure was set up in a way that was clear and easy to use. Alongside this, he designed a supporting user friendly dashboard to report progress. Alex really knows his way around Google Ads and was very responsive to our needs during the project.”
“We found Dizian through a trusted referral, and I’m glad we did. Before engaging Alex, our SEO and Google Ads were honestly in a mess. There was no clear structure, money was being spent without clarity, and campaigns were being tested without a proper strategy. Alex came in, reviewed everything thoroughly, and cleaned up a lot of loose ends. He brought structure, accountability, and clarity to our digital marketing. It immediately removed the headache of wasted ad spend and uncertainty. Unlike many SEO agencies out there, Dizian genuinely takes the time to understand the client’s requirements, the products, and the overall business model. Alex didn’t apply a generic template — he took the time to understand what we do and aligned the strategy accordingly. What stands out most to me is Alex’s integrity and character. He is trustworthy, transparent, and genuinely committed to helping his clients succeed. His depth of knowledge and experience is strong.”
What it costs
Two separate numbers, and any quote that merges them is hiding something. Ad spend goes to Google and is yours to set. Our plans start at $550 a month (Foundational) and $850 a month (Growth), both +GST, with a custom plan for larger accounts.
Our pricing is competitive because AI-enabled delivery means fewer hands between the audit and the finished work, and as AI advances we pass savings on where we can.
You keep ownership of the account either way. No lock-in, 30 day terms, and an accredited Google Partner with over 14 years behind it.
Search ads FAQ
Not here? Ask on the call, it's free.
Schedule a call (opens in a new tab)You should, and it is worth confirming in writing before you sign. The account, campaign history and conversion data are yours, with the agency accessing them as a manager. If an account is created inside an agency's own manager account, you can lose the entire performance history when you leave.
Few enough that one ad can speak directly to all of them, which in practice usually means a tight cluster around a single intent rather than a long list. Sprawling ad groups produce generic ads, and generic ads get a lower quality score, which raises what you pay per click.
Exact and phrase match while the account is learning, broad match only once you have solid conversion data for Google to optimise against. Broad match without that data spends your budget exploring. It is a reasonable tool at the right time, and an expensive one before it.
Usually one of four things: conversion tracking is broken or counting the wrong action, traffic lands on a homepage instead of the relevant service page, negative keywords are missing so you are paying for the wrong searches, or the offer is not competitive. Check tracking first, because every other decision is built on it.
Two separate costs. Ad spend goes to Google and is set by you, priced per click in an auction. Our plans start at $550 a month (Foundational) and $850 a month (Growth), both +GST, with a custom plan for larger accounts. Be wary of any quote that merges the two into a single number.
Yes, though rankings are no longer the whole picture. An assistant picks sources it can parse and quote, so structured data and passages that answer a question outright now matter as much as position. We build for both in one retainer rather than treating them as separate jobs.
Campaign types
Pick another campaign type to see how we set it up and manage it.
All-in-one Google packageHybrid package for business owners
Your ads, search rankings, map listing and tracking often sit with different suppliers. Here they sit with one team. AI is moving quickly and so are we. Our people do the research and make the decisions, and AI helps organise and summarise the work around them. Not sure whether ads or SEO should come first? Our SEO vs PPC comparison shows where each one pays back.
Every campaign type, managed month to month.
Rankings and organic enquiries that build over time.
Be the business that AI Overviews and AI assistants name when people ask.
Your map listing and reviews, kept current and ranking in your area. It sits inside our local SEO work.
Tracking set up properly, so the numbers can be trusted.
Conversions and events tagged in one place, without developer hold-ups.
Indexing problems and search opportunities spotted early.
Merchant Centre, dashboards and the rest of Google for business, added as you need it.
Priced on your setup and quoted in your free Google Ads audit.
Arrange a time for a no-obligation audit to understand where you stand in your market. You’ll be surprised how much research we do before we speak to you.
Alex Yeldizian
Managing Director
Dizian is run by Alex Yeldizian: one point of contact, backed by specialists and AI-enabled ways of working. 14 years in Melbourne.
62+ businesses grown