Digital marketing blog
SEO, Google Ads and AI search insights for Australian businesses. Straight answers on what things cost and what actually moves rankings.
- SEO, Google Ads
and AI search - Written by
Alex Yeldizian - 37 articles,
newest first
Illustrative example: an article from this blog, opened from a cost question, beside the four topics and how many articles each one holds.
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37 articles
A Practical Guide to Google Shopping Feeds
This guide to Google Shopping feeds shows Australian retailers how to fix product data, win more qualified clicks, lift approvals and improve campaign return.
Read the articleWhat Does an SEO Retainer Include Each Month?
What does an SEO retainer include? See the work, reporting and commercial focus your business should expect from an SEO partner each month with clarity.
Top Website Speed Fixes That Lift Leads and Sales
Top website speed fixes that reduce wasted ad spend, improve search visibility and help your business turn more visits into enquiries and online sales fast.
Will AI Replace SEO? What Is Actually Changing in 2026
AI is not replacing SEO, it is replacing the click. What that means for Australian businesses, which work pays off, and what to stop.
WordPress SEO: What Actually Moves the Needle
WordPress is not slow. Neglected WordPress is slow. The plugin, speed and structure fixes that change rankings, in priority order.
Shopify SEO: Where Australian Stores Lose Revenue
The duplicate descriptions, filter URLs and missing schema quietly capping what Shopify stores earn, and the order to fix them in.
Google AI Overviews: How Melbourne Businesses Stay Visible
What AI Overviews are, which searches they affect, and the work that gets an Australian business cited rather than skipped.
Best SEO Company in Melbourne (2026): How to Choose One
How to choose an SEO company in Melbourne: the seven questions to ask, what a retainer should cost, and the red flags that mean padding.
How Much Do Google Ads Cost in Melbourne? (2026)
What Google Ads actually costs a Melbourne business: management fees, ad spend, the three fee models, and how to budget from a customer.
How Much Does Web Design Cost in Melbourne? (2026)
What a website really costs in Melbourne: the tiers, what separates a low quote from a complete one, and the costs that never hit the invoice.
SEO Company vs SEO Agency vs Freelancer: What Melbourne Businesses Actually Need
SEO company and SEO agency mean the same thing. The real choice is between three delivery models. What each costs and which suits you.
Affordable SEO in Melbourne: How It Can Be Cheaper Without Being Worse
Why some SEO costs less, and how to tell a lower price from a smaller scope. What to ask before you buy.
Google Ads vs Facebook Ads: Which Drives Sales?
Google Ads vs Facebook Ads: compare intent against cost to choose the paid channel that brings you better qualified leads for the money.
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Website Redesign for Lead Generation That Pays
Website redesign for lead generation turns more of your existing traffic into qualified enquiries, clearer sales conversations and measurable growth.
SEO vs PPC for Leads - Which One Pays Off?
SEO vs PPC for leads: compare cost, speed, lead quality and ROI to choose the right channel for sustainable, measurable business growth in Australia.
SEO Content Strategy Framework That Drives Leads
Build an SEO content strategy framework that turns search demand into qualified leads, stronger sales pages and measurable revenue.
How to Improve Ecommerce Conversion Tracking
Learn how to improve ecommerce conversion tracking, fix missing sales data and make Google Ads, SEO and reporting decisions that protect growth.
How Much Does Google Ads Cost in Australia?
How much does Google Ads cost? See what Australian businesses pay per click, what drives spend and fees, and how to set a profitable Google Ads budget.
10 Best Google Ads Landing Page Tips That Convert
Use these best Google Ads landing page tips to turn paid clicks into qualified leads and sales, lower wasted spend, and improve your return on ad spend.
Why Are Leads Unqualified? Fix the Real Gaps
Why are leads unqualified? Find the gaps in targeting, offers, landing pages and follow-up so your marketing budget produces sales-ready enquiries daily.
How Much SEO Costs in Australia for SMEs
See how much SEO costs in Australia, what retainers include, and how to judge whether your investment is producing leads and lasting growth.
AI Marketing Agency: How It Works and What Actually Changed
How an AI marketing agency works and what has changed: experienced people make the decisions, and we pass savings on where we can.
How Much Does SEO Cost in Melbourne? (2026 Guide)
What SEO really costs in Melbourne in 2026: typical retainer ranges, what the fee actually pays for, and why the same work can cost less.
Performance Max vs Search for Better Revenue
Performance Max vs Search explained: see where each Google Ads campaign wins, where it loses control, and how to allocate budget for profitable growth.
Answer Engine Optimisation Trends That Drive Leads
Answer engine optimisation trends are changing how customers find local businesses. Learn what to prioritise for qualified leads and measurable growth now.
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How does AI read your own site?
Our free check scores how well ChatGPT, Gemini and Google’s AI Overviews can read and quote your site, across seven signals, and shows what to fix first.
Check your AI visibilityIs SEO Worth It for Small Business?
Is SEO worth it for small business? Yes, if you want lower lead costs, stronger visibility, and steady growth without relying only on ads.
How to Improve Google Ads ROAS
Learn how to improve Google Ads ROAS with smarter targeting, better tracking, stronger landing pages, and budget decisions that lift profit.
Why Is My Website Not Converting?
Why is my website not converting? Learn the real causes behind low leads and sales, and how to fix the gaps that hurt revenue.
How to Choose SEO Agency Without Regret
Learn how to choose SEO agency support that drives leads, sales and ROI. Clear signs, smart questions and red flags to avoid before you commit.
How to Rank on ChatGPT and Get Found
Learn how to rank on ChatGPT with practical steps to improve AI visibility, brand mentions, and conversions across AI-driven search.
Ecommerce SEO Strategy Checklist That Sells
Use this ecommerce seo strategy checklist to fix weak rankings, lift product visibility, and turn more organic traffic into revenue.
GA4 Setup for Small Business That Works
Get your GA4 setup for small business right from day one. Track leads, sales, and ROI with clean data that helps you make better decisions.
How to Reduce Cost Per Lead
Learn how to reduce cost per lead with better targeting, landing pages, tracking and bidding so your marketing spend drives stronger ROI.
Conversion Focused Website Guide for SMEs
A conversion focused website guide for SMEs that want more leads, sales, and ROI from traffic they already pay for and work hard to earn.
Small Business Digital Growth Guide
A small business digital growth guide for SMEs that want better leads, stronger sales, and smarter marketing decisions backed by real data.
Google Shopping Ads for Ecommerce That Scale
Google Shopping ads for ecommerce can drive stronger ROAS, better traffic and more sales when your feed, bidding and tracking are built right.
Shopify SEO Agency Australia: What to Look For
Need a Shopify SEO agency Australia businesses can trust? Learn what matters, what to avoid, and how to choose for measurable growth.
Local SEO for Tradies That Wins More Jobs
Local SEO for tradies helps you show up in Google when nearby customers need work done. Here's how to turn searches into qualified leads fast.
What is GEO Optimisation? A Melbourne Business Guide for 2026
How Australian businesses get found in ChatGPT, Google AI Overviews and Gemini. What generative engine optimisation is and how to start.
OpenAI Confirms ChatGPT Ads: What Australian Businesses Need to Know for 2026
OpenAI confirmed advertising is coming to ChatGPT. What that means for Australian businesses, and how to prepare for it now.
AI and the Evolution of Paid Search: What’s Changing in Google Ads and How Marketers Are Responding
AI is changing how Google Ads works, from Smart Bidding to Performance Max. What the shift to machine learning means for your paid search.
How to Get More From Your Google Ads Budget
Practical ways to lower cost per acquisition in Google Ads: what to fix first, what wastes budget, and how good management pays for itself.
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Alex Yeldizian
Managing Director
Dizian is run by Alex Yeldizian: one point of contact, backed by specialists and AI-enabled ways of working. 14 years in Melbourne.
62+ businesses grown