The problem
Every sale carries an ad cost
Your margin is capped by whatever Google Ads charges that month. When CPCs rise, and they generally do, your profit shrinks even though nothing about your store changed.
E-commerce SEO
A data-led ecommerce SEO strategy that fixes the technical bottlenecks holding your store back, captures high-intent shoppers and cuts your reliance on paid ad spend. We optimise category pages, product pages and schema so Google and AI search can actually read your store. Run lean, with competitive pricing.
- Organic revenue
first - Category pages
that rank - Product schema
done properly
Illustrative example: a category page for mens trail running shoes with an SEO checklist beside it. Product schema moves from missing to valid, search rank improves, and an organic order arrives with no cost per click.
Ecommerce SEO
Most online stores are invisible to Google
Most ecommerce sites have the same problem: the products are good, but Google can't make sense of the store.
- Duplicate product descriptions pulled straight from the supplier
- Filter URLs spawning thousands of near-identical pages
- Category pages with a heading and a grid of products and no actual content
- No structured data telling Google what anything costs or whether it's in stock
Results in numbers
-
7.8x
Average ROAS across Google Ads campaigns*
-
$3.4M+
Media managed*
-
14+
Years of data-driven results*
-
62+
Businesses grown*
The challenge
A store that only makes money while the ads are switched on
The fix
Ecommerce SEO fixes the underlying problem
When your category and product pages rank on their own, you earn traffic that doesn't cost you per click. Paid and organic then work together: ads capture demand today while SEO compounds in the background, and over time the organic share of revenue grows. We measure organic revenue, not rankings for their own sake.
The method
Our revenue-first ecommerce SEO methodology
Rankings are a means, not the goal. Every task has to trace back to organic revenue: more of the right shoppers landing on pages built to convert them.
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Technical audits and site architecture
Ecommerce sites generate technical debt faster than any other type, because every product, variant and filter multiplies the URL count. We start with a full crawl: crawl budget waste, faceted navigation and filter URLs, duplicate content and canonical errors from product variants, redirect chains, site speed, and how your platform (Shopify, WooCommerce, Magento or custom) handles pagination. Then we fix the architecture, home to category to product in as few clicks as possible, so authority reaches the pages that make money. Findings come in plain English, ranked by revenue impact.
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Category page optimisation
Category pages are your biggest revenue drivers. Shoppers searching "mens trail running shoes" or "stainless steel benchtops" want a range, so that search deserves a category page. We map categories to real search demand, rewrite titles and headings around what people type, and add useful buying content above and below the product grid. By targeting broad, high-volume transactional keywords and linking strategically between pages, we capture customers at the start of their buying process, and earn citations when AI search answers the same question.
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Product and schema strategy
Product pages win the long tail: model numbers, brand-plus-product searches and "near me, in stock" queries where buying intent is highest. We rewrite thin or supplier-duplicated descriptions, prioritised by revenue potential, to target long-tail keywords and reduce bounce rates. Schema markup (structured data, the code that tells Google your price, stock status and review rating) earns rich results, the listings with price and star ratings in the search page, and is how AI search tools read your catalogue. We implement it properly and validate it, page by page.
Where it is won
Where ecommerce SEO is won
Three things separate a store that earns traffic from one that rents it.
Category pages
They target the higher-volume searches and pass authority to every product beneath them. Fix one and you lift dozens.
Technical debt
Filters, variants and pagination multiply URLs faster than any other site type and eat the crawl budget meant for your products.
Product schema
Price and stock in code, with ratings alongside, earn rich results and feed AI search. Most stores have it broken or missing.
Results
Results we have delivered
-
Up toUp to 10x
ROAS peaks on Shopping campaigns*
SatPhoneShop
15% increase in conversions*
Read the case study (SatPhoneShop) -
6x
Return on ad spend*
Six Barrel Soda
25% increase in conversions*
Read the case study (Six Barrel Soda) -
5x
Return on ad spend*
RUSH
18% increase in conversions*
Read the case study (RUSH)
Results shown are actual outcomes achieved for the named clients.
Fix what stops shoppers converting, then scale what brings them in. SEO and paid work best as a pair, which is why many of our ecommerce clients pair their SEO with Google Ads.
Testimonials
What SEO clients say
“Awesome service and great results. Alex is really knowledgeable and helpful. Makes everything easy for us to understand with no hassles.”
Khalid GhanimaDirector, Urban Herbalist
“Dizian Digital made our move to satphoneshop.com.au seamless and handled the transition with care and professionalism. They protected our search visibility throughout the process and helped strengthen our online presence in the Australian market. Beyond the migration, they improved the structure and performance of our campaigns, which helped us attract more of the right customers and generate better quality enquiries and sales. They were proactive, clear in their communication, and genuinely took the time to understand our business, our products, and the importance of trust and reliability in the satellite communications space.”
“Alex was able to help us implement an upgrade to our Google Ads Search and Shopping campaign structure across NZ and Australia. He helped ensure the structure was set up in a way that was clear and easy to use. Alongside this, he designed a supporting user friendly dashboard to report progress. Alex really knows his way around Google Ads and was very responsive to our needs during the project.”
“We found Dizian through a trusted referral, and I’m glad we did. Before engaging Alex, our SEO and Google Ads were honestly in a mess. There was no clear structure, money was being spent without clarity, and campaigns were being tested without a proper strategy. Alex came in, reviewed everything thoroughly, and cleaned up a lot of loose ends. He brought structure, accountability, and clarity to our digital marketing. It immediately removed the headache of wasted ad spend and uncertainty. Unlike many SEO agencies out there, Dizian genuinely takes the time to understand the client’s requirements, the products, and the overall business model. Alex didn’t apply a generic template — he took the time to understand what we do and aligned the strategy accordingly. What stands out most to me is Alex’s integrity and character. He is trustworthy, transparent, and genuinely committed to helping his clients succeed. His depth of knowledge and experience is strong.”
Australia-wide
Ecommerce SEO for stores across Australia
We're based in Melbourne, but online stores don't sell to a suburb. Most of our ecommerce clients ship Australia-wide, and some sell internationally, so the strategy is built around where your customers search from, not where our office is.
Keyword research covers Australian search demand as a whole. If you ship nationally, we make sure Google understands that through your shipping and delivery content, structured data and Google Merchant Centre setup, so you can rank for buyers in Brisbane, Perth or regional NSW as well as your home city. The content plan follows the regions that drive your revenue.
Being AI-enabled rather than office-led means distance adds no cost or lag, from Cremorne to Cairns. In Melbourne and prefer to talk in person? That works too.
The cost
Why the fee can stay lower
The scope is the same as a full ecommerce SEO retainer. We are an AI-enabled agency, so as AI advances we put it to work for you. One experienced expert owns your strategy and checks every piece of work before it ships, and AI helps organise and summarise the research and reporting. Same scope, done faster.
| Compared on | What to expect |
|---|---|
| Monthly fee | Competitive, quoted against your actual site in the free audit |
| Who does the work | One experienced expert, with AI helping to organise and summarise |
| Minimum term | 30 day terms, no lock-in |
| Where the fee goes | Into the work, with fewer hands between the audit and the finished result |
The difference goes into your media budget: more content shipped, more ad spend, more of every dollar reaching a customer. No lock-in contracts, and you always know what's being worked on and why. See our SEO pricing in Melbourne page for the full breakdown.
SEO pricing in MelbourneAll-in-one Google packageHybrid package for business owners
All of Google, run as one package.
Your ads, search rankings, map listing and tracking often sit with different suppliers. Here they sit with one team. AI is moving quickly and so are we. Our people do the research and make the decisions, and AI helps organise and summarise the work around them.
Google Ads
Every campaign type, managed month to month.
SEO
Rankings and organic enquiries that build over time.
AI search visibility
Be the business that AI Overviews and AI assistants name when people ask.
Google Business Profile
Your map listing and reviews, kept current and ranking in your area. It sits inside our local SEO work.
Google Analytics
Tracking set up properly, so the numbers can be trusted.
Google Tag Manager
Conversions and events tagged in one place, without developer hold-ups.
Google Search Console
Indexing problems and search opportunities spotted early.
Everything else Google
Merchant Centre, dashboards and the rest of Google for business, added as you need it.
One team across all of it.
Priced on your setup and quoted in your free audit.
Ecommerce SEO is the work that gets an online store's category and product pages found in Google's organic results. It covers how the site is structured, how products and categories are described, technical issues such as duplicate URLs, and the content that answers buyers' questions before they purchase.
It depends on catalogue size, platform and how much technical clean-up the store needs before content work can pay off. Our guide to what SEO costs in Australia explains the budget levels and what each one should buy.
Usually the category pages. They match the broader searches people make while they are still choosing, and they pass authority down to the products inside them. Product pages come next, starting with your best sellers and highest-margin lines.
They can hold you back. When the same description appears on every store that sells the product, Google has little reason to rank your page above theirs. Rewriting descriptions for your best sellers, with the details your buyers ask about, gives those pages something of their own.
Yes. Shopping ads and AI answers take space at the top of the results, but organic listings still bring in buyers without a cost per click, and AI answers draw on well-structured product and category pages. The two work together: the same clean product data serves your Shopping feed and your organic pages.
SEO services
Other SEO services
Pick another SEO service to see how we run it.
- Local SEOLocal SEO in Melbourne that gets you into the top three map results.
- International SEOInternational SEO for Australian businesses selling overseas.
- AI SEOWe make your site readable and quotable by ChatGPT and Google AI Overviews, alongside your Google rankings.
- GEO optimisationGet referenced by ChatGPT and other AI assistants.
- AI marketing agencyAn AI-enabled agency that moves with AI: one expert owning your strategy, fewer hands between the audit and the finished work, and more value for your budget.
- Affordable SEO MelbourneSenior SEO in Melbourne, with one expert accountable and no lock-in.
You’re almost ready. Let’s finalise a few details.
Arrange a time for a no-obligation audit to understand where you stand in your market. You’ll be surprised how much research we do before we speak to you.
Alex Yeldizian
Managing Director
Dizian is run by Alex Yeldizian: one point of contact, backed by specialists and AI-enabled ways of working. 14 years in Melbourne.
62+ businesses grown