Product feeds for profitable Shopping ads
A specialist Google Merchant Centre (GMC) service for technical feed management and compliance, with accurate data synchronisation behind your Shopping ads.
- Accredited Google Partner
- No lock-in contracts. 30 day terms.
- One point of contact
Illustrative example: a Merchant Centre account for a sample store, with most products approved, disapproved products fixed, and the feed in step with the store's prices and stock.
The problem
Accurate data is your biggest competitive edge
Google Shopping Ads are only as good as the product feed they rely on. Many e-commerce stores fail because of critical errors like incorrect pricing, policy violations, or missing attributes, leading to product disapprovals and wasted ad spend. As your Digital Partner, we treat your feed as mission-critical data. We manually audit and implement automated solutions to keep the feed compliant and the data clean, and to add the rich attributes needed to outperform competitors on the Shopping carousel.
Alex Yeldizian
Managing Director
I go through your feed diagnostics and disapprovals myself, then show you which products are missing out and what to fix first.
Where it fits
Your feed is what your Shopping campaigns are built from.
Google Merchant Centre
Why Dizian
We are an accredited Google Partner agency based in Melbourne
Google Partner
Offering expertise, time-saving, better results, access to beta features, and dedicated support from Google.
-
14+
Years of data-driven results
-
62+
Businesses grown*
-
$3.4M+
Media managed*
How we run it
Our product data integrity pipeline
A rigorous four-stage system for establishing a technically perfect feed and maximising product visibility.
-
Step 1: Technical feed creation and audit
We establish a reliable data pipeline to synchronise your inventory with GMC automatically. We audit the feed for all required fields, keeping pricing, inventory and crucial identifiers (GTINs/MPNs) accurate, with the feed monitored continuously.
-
Step 2: Compliance and diagnostics management
Policy violations can shut down your entire sales channel. We proactively monitor GMC diagnostics, fix data mismatch errors, and resolve all account or product disapprovals quickly to keep your ads live and visible.
-
Step 3: Attribute optimisation for bidding
We go beyond basic requirements, optimising critical fields like custom_labels and product type. This gives your bidding strategies the segmentation power they need to efficiently target high-value customers and maximise return on ad spend (ROAS).
-
Step 4: Ads account integration
We ensure a clean, error-free link between your Google Merchant Centre and your Google Ads account. This lets campaign types like Performance Max and dynamic remarketing work from clean product data.
All-in-one Google packageHybrid package for business owners
All of Google, run as one package.
Your ads, search rankings, map listing and tracking often sit with different suppliers. Here they sit with one team. AI is moving quickly and so are we. Our people do the research and make the decisions, and AI helps organise and summarise the work around them.
Google Ads
Every campaign type, managed month to month.
SEO
Rankings and organic enquiries that build over time.
AI search visibility
Be the business that AI Overviews and AI assistants name when people ask.
Google Business Profile
Your map listing and reviews, kept current and ranking in your area. It sits inside our local SEO work.
Google Analytics
Tracking set up properly, so the numbers can be trusted.
Google Tag Manager
Conversions and events tagged in one place, without developer hold-ups.
Google Search Console
Indexing problems and search opportunities spotted early.
Everything else Google
Merchant Centre, dashboards and the rest of Google for business, added as you need it.
One team across all of it.
Priced on your setup and quoted in your free audit.
“Alex was able to help us implement an upgrade to our Google Ads Search and Shopping campaign structure across NZ and Australia. He helped ensure the structure was set up in a way that was clear and easy to use. Alongside this, he designed a supporting user friendly dashboard to report progress. Alex really knows his way around Google Ads and was very responsive to our needs during the project.”
Free AI visibility check
Shoppers ask AI too. Can it read your product pages?
Your feed decides what your Shopping ads show. Our free check looks at the site itself: it scores how well ChatGPT, Gemini and Google's AI Overviews can read and quote your site, across seven signals, and shows what to fix first.
Check your AI visibility
Merchant Centre FAQ
Questions, answered.
Not here? Ask on the call, it's free.
Yes. Merchant Centre holds the product feed that Shopping ads are built from: titles, prices, availability, images and identifiers. No feed means no Shopping ads, and a feed with errors means individual products quietly stop showing without the account looking broken.
Usually a price or availability mismatch between your feed and your website, missing GTIN or brand identifiers, images that break the image rules, or a policy issue with the category. Merchant Centre diagnostics names the reason per product. It is worth checking weekly rather than after sales drop.
Google shows some product listings organically, drawn from the same Merchant Centre feed your paid Shopping ads use. They will not replace paid Shopping, but they cost nothing beyond maintaining a clean feed, so there is no good reason to leave them switched off.
Continuously, because products, prices and stock change and Merchant Centre policy shifts. A feed built once and left alone degrades quietly, with products dropping out one at a time. We monitor diagnostics weekly and fix disapprovals before they cost a season.
It is the product data file Google Merchant Centre uses to show your products in Shopping ads and free listings: titles, prices, availability, images and identifiers for each item. The quality of that data decides which searches your products appear for, so the feed is where most Shopping problems start and get fixed.
Related reading
From the journal
Explore
More capabilities
- GA4 and Google Tag Manager set up properly so every lead is tracked. Melbourne analytics specialists and an accredited Google Partner.
- Get into the top three map results. Full Google Business Profile optimisation, reviews and local visibility for Melbourne. No lock-in.
- Fix crawl errors, resolve indexing problems and find the keywords you already rank page two for. Managed by a Melbourne Google Partner.
- See every channel in one live dashboard. Custom Looker Studio reporting that shows leads and revenue, not vanity metrics.
Feeds that stay approved.
You’re almost ready. Let’s finalise a few details.
Arrange a time for a no-obligation audit to understand where you stand in your market. You’ll be surprised how much research we do before we speak to you.
Alex Yeldizian
Managing Director
Dizian is run by Alex Yeldizian: one point of contact, backed by specialists and AI-enabled ways of working. 14 years in Melbourne.
62+ businesses grown