Digital marketing for professional services in Melbourne
Accountants, lawyers and consultants win on trust and demonstrated expertise, not on clever campaigns. The firms that grow online are the ones that answer their clients' questions in public, thoroughly and in their own name.
- Accredited Google Partner
- No lock-in contracts. 30 day terms.
- One point of contact
Illustrative example for a sample business, yourfirm.com.au: published answers, Readers 820, Read to the end 340, Cited in AI answers 6, Enquiries 5. Written by a named partner.
The problem
Why most professional services marketing says nothing
Open ten accounting or law firm websites and you will read the same page ten times. Experienced team. Tailored advice. Client-focused approach. None of it is false and none of it helps anyone choose, because every competitor says exactly the same thing.
What actually persuades a prospective client is evidence of thinking. A clear answer to the question they are worried about, written by a named person with credentials, that does not require a phone call to obtain. That is also what search engines and AI answer tools reward, because it is the only thing on the page worth quoting.
Results we have delivered
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10x
ROAS for SatPhoneShop, with conversions up 15%*
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7x
ROAS for Skye Dental, with conversions up 32%*
-
6x
ROAS for Six Barrel Soda, with conversions up 25%*
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5x
ROAS for Rush, with conversions up 18%*
Over 14 years in business, $3.4M+ in media managed, 7.8x average ROAS, and an accredited Google Partner throughout.*
Results shown are actual outcomes achieved for the named clients.
What we do
What we do for professional firms
Building visible expertise, which is the same thing as building rankings in this sector.
Authority content
Answering the specific questions clients ask, in the name of the person qualified to answer them. Depth and attribution matter more here than volume does.
Service and specialisation pages
Pages for what you actually do, at the level of detail a client searches. A firm that does family law and commercial litigation needs two proper pages, not one about law.
Local and referral visibility
Google Business Profile, reviews and consistent details, because a large share of professional services enquiries start as a name someone was given and then searched.
Free AI visibility check
When clients ask AI for a firm, are you named?
People ask AI assistants to recommend an accountant or a lawyer before they ever search. Our free check scores how well ChatGPT, Gemini and Google's AI Overviews can read and quote your site, across seven signals, and shows what to fix first.
How we work
Why lean delivery suits this work
We are an AI-enabled agency, and AI is moving quickly. For a business with a defined market and a specific buyer, here is how we work with you, in plain terms.
| What is compared | What to expect |
|---|---|
| Monthly fee | Competitive, quoted against your actual site in the free audit |
| Who does the work | One experienced expert, with AI helping to organise and summarise |
| Minimum term | 30 day terms, no lock-in |
| Where the fee goes | Into the work, with fewer hands between the audit and the finished result |
As AI advances we put it to work for you, and we pass savings on where we can. What that frees up goes into your media budget, which is where it turns into leads.
Where we work
Melbourne and the South-East
We are Melbourne based and a good share of our work sits in the South-East: Dandenong South, Clayton, Moorabbin, Braeside and Keysborough. Being AI-enabled rather than office-led means distance adds neither cost nor lag, so the same work happens in Braeside and in Ballarat. If you would rather talk it through in person and you are local, that works too.
Alex Yeldizian
Managing Director
I'm based in Mulgrave, so if you're local we can talk it through in person.
- Dandenong South
- Clayton
- Moorabbin
- Braeside
- Keysborough
Services
The services behind this
- SEO: SEO servicesRank higher on Google and get cited by AI platforms like ChatGPT, Gemini, and Claude. We build SEO strategies that drive traffic and revenue.
- Google Ads: Google Ads managementAs a Google Partner, we specialise in turning your ad spend into predictable, qualified leads and sales.
- Marketing websites: Marketing websitesHigh-performance websites on Webflow, WordPress, and Shopify, built to rank, convert, and grow your business.
Testimonials
What clients say
“We were looking for an agile, responsive and strategic digital partner to help manage our website. Dizian met our brief and continues to deliver beyond expectations, providing proactive and valuable SEO and data-driven expertise.”
“Alex is an expert in his field and has always provided us with thoughtful, strategic advice and recommendations. We’ve worked together for a number of years on activities from maintenance to specific campaigns with great results. He’s reliable, responsive and has an obvious passion for what he does.”
Alaina LuxmooreMarketing Manager, RUSH
“Dizian has been an integral partner in our online business requirements for the last 5 years. Alex has been attentive to all of our digital needs and has allowed us to grow our online presence in a very competitive industry. We are very pleased with his services and continue to see positive results.”
Dr. Jena WardPrincipal Dentist, Skye Dental
“I've had the privilege of working closely with Alex since 2018. His skillset and dedication to genuinely adding significant value to his client's is second to none. Highly, highly recommend for businesses looking to secure an unfair advantage for their business on Google.”
Scott KennedyFounder, Edition
FAQ
Questions, answered.
Not here? Ask on the call, it's free.
It is close to the only thing that reliably does. Clients choose professionals on perceived competence, and published thinking is the most cost-effective way to demonstrate it at scale. A well-written answer to a common question earns rankings, citations in AI answers and enquiries from people who arrive already convinced.
Generally yes, within your professional body's advertising rules. The restrictions usually concern claims, guarantees, comparative statements and testimonials rather than advertising itself. We work to the rules that apply to your profession rather than assuming what is allowed.
Yes. Named authors with real credentials carry far more weight than anonymous firm content, both with prospective clients and with search engines assessing expertise and trust. Anonymous content is a wasted opportunity in a trust-driven sector.
By being more specific. Large firms write broadly because they serve everyone. A smaller firm can own a narrow specialisation completely, and that is where the high-intent searches are. Depth beats breadth when the budget is smaller.
Through the searches clients make when they need help: practice-area pages for the services you want more of, a Google Business Profile with steady reviews, and articles that answer the questions clients ask before they call. Paid search can fill gaps in the busy seasons. Professional advertising rules apply, so claims stay factual.
You’re almost ready. Let’s finalise a few details.
Arrange a time for a no-obligation audit to understand where you stand in your market. You’ll be surprised how much research we do before we speak to you.
Alex Yeldizian
Managing Director
Dizian is run by Alex Yeldizian: one point of contact, backed by specialists and AI-enabled ways of working. 14 years in Melbourne.
62+ businesses grown