Skye Dental
The family-based dental clinic that's focused on providing friendly, professional and comprehensive care to each individual. Skye Dental offers a new level of personalised attention and is an integral part of their local community.
- Medical & Dental
- Capalaba
- Web Development
and Local SEO
From this project: the move from WordPress to Webflow, drawn from the case study below.
Client testimonial
“Dizian has been an integral partner in our online business requirements for the last 5 years. Alex has been attentive to all of our digital needs and has allowed us to grow our online presence in a very competitive industry. We are very pleased with his services and continue to see positive results.”
Dr. Jena WardPrincipal Dentist, Skye Dental
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Process
Opportunity
Skye Dental was experiencing consistent problems with the previous WordPress website and it needed to get away from added plugins which were affecting day to day operations and site speed. It was important for Skye Dental to make the shift from WordPress to Webflow without losing the feel of the brand and most importantly, all the SEO efforts created over the years.
Process
Project information
Digital strategy
Composed of strong SEM and SEO strategies on a newly built Webflow CMS website. The ultimate goal is for Skye Dental to be ranked and found locally for dental search terms in the Capalaba area without compromising the brand message.
Website development
Rebuilt on Webflow to remove the plugin dependencies that were affecting site speed and day to day operations on the previous WordPress site. Content structure and navigation were designed to move a visitor to the page they need with as little friction as possible.
Our Webflow team was responsible to meet these requirements and maintain a good balance in content and ease of navigation to send a user to its required destination.
Design and development
- ADA and AHPRA guidelines
- Webflow design and development
- Strong CTA
- Content management
- SEO in mind when migrating from WordPress to Webflow.
- Mobile friendly design
SEO
Our efforts have allowed for a noticeable increase in SERPs and other organic search metrics, below are some of the actioned optimisations:
- SEO Audits and content recommendations
- In depth localised keyword research
- On-Page Content SEO
- Technical SEO
- Local SEO
Project information
Marketing dashboard
Live visual dashboard for all website reporting. We use Looker Studio, formerly Google Data Studio, to build a custom digital dashboard which creates transparency in website traffic, customer acquisition whilst answering all online questions.
- Live data means you can see progress of campaigns by the hour
- Google integration for all data requirements
- Acquisition based visuals to help you understand ROI on investments
- Technical analysis for certain time periods
- Competitor analysis to keep you ahead of the curve
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Alex Yeldizian
Managing Director
Dizian is run by Alex Yeldizian: one point of contact, backed by specialists and AI-enabled ways of working. 14 years in Melbourne.
62+ businesses grown