PMax can be your best campaign or an unaccountable black box. The difference is the inputs and the supervision.
Illustrative example: a Performance Max asset group for a sample business, yourbusiness.com.au. Its asset strength reads Excellent, audience signals are added, search themes guide where it serves, and brand traffic is kept separate.
Performance Max
Performance Max runs across every Google surface at once: Search, Shopping, YouTube, Display, Gmail and Maps. It can be the best campaign in an account or an unaccountable money pit, and the difference is almost entirely in the inputs.
Given clean conversion data, strong assets and clear exclusions, the automation works. Given a broken conversion setup and a generic asset group, it will spend efficiently towards the wrong outcome and report it as success.
A Performance Max expert checks the inputs and supervises the automation, so it works for you.
Working with a Google Ads Partner offers expertise, time-saving, better results, access to beta features, and dedicated support from Google.
Results in numbers
Average ROAS across Google Ads campaigns*
Media managed*
Years of data-driven results*
Businesses grown*
The challenge
Automation is only powerful when you feed it the right signals. Businesses investing in Performance Max often face two specific hurdles that destroy profitability:
Problem one
Without proper exclusions, Performance Max often competes with your own Search and Shopping campaigns for the same high-intent clicks, inflating costs while reporting looks artificially strong. We set up account structure and exclusions so PMax expands your reach instead of eating your existing wins.
Problem two
Performance Max is only as good as the creative and audience signals you give it. Generic headlines, stock imagery, and no first-party data leave Google's AI guessing, which means slower learning and wasted spend. We build structured asset groups with strong creative and real audience signals to give the algorithm a genuine head start.
Our approach
We do not switch Performance Max on and hope. Our management is built on deliberate audience signals, asset testing, and clear account structure so automation works for your goals, not against your other campaigns.
Who owns what
The automation optimises towards whatever you tell it to value. Getting that definition right is the whole job.
Free Google Ads audit| Compared on | Owned by us | Owned by the automation |
|---|---|---|
| Strategy | Which conversions count, and what they are worth | Bidding towards them |
| Structure | Asset group segmentation and audience signals | Placement and channel mix |
| Guardrails | Brand exclusions, negative lists, budget caps | Creative combinations served |
| Judgement | What to kill and when | Nothing |
Learning phase
Expect roughly 2 to 3 months before performance is genuinely representative, with volatile results in the first few weeks while the campaign gathers data. Every significant edit restarts that learning, which is why patient management beats constant tinkering.
If your catalogue is the main driver, start with Shopping and feed management.
How it works
We demystify the process and give you back control.
We start with a close analysis of your business and competitors to identify your most profitable keywords and audience segments.
We build a conversion-focused campaign structure from the ground up, with conversion tracking set up before anything goes live.
We continuously monitor campaign performance, adjusting bids, refining targeting, and A/B testing ads to ensure we are always improving your ROI.
Results
Up toUp to 10x
ROAS peaks on Shopping campaigns*
SatPhoneShop
15% increase in conversions*
Read the case study (SatPhoneShop)6x
Return on ad spend*
Six Barrel Soda
25% increase in conversions*
Read the case study (Six Barrel Soda)5x
Return on ad spend*
RUSH
18% increase in conversions*
Read the case study (RUSH)Results shown are actual outcomes achieved for the named clients.
Testimonials
“I've had the privilege of working closely with Alex since 2018. His skillset and dedication to genuinely adding significant value to his client's is second to none. Highly, highly recommend for businesses looking to secure an unfair advantage for their business on Google.”
Scott KennedyFounder, Edition
“Dizian Digital made our move to satphoneshop.com.au seamless and handled the transition with care and professionalism. They protected our search visibility throughout the process and helped strengthen our online presence in the Australian market. Beyond the migration, they improved the structure and performance of our campaigns, which helped us attract more of the right customers and generate better quality enquiries and sales. They were proactive, clear in their communication, and genuinely took the time to understand our business, our products, and the importance of trust and reliability in the satellite communications space.”
“Alex was able to help us implement an upgrade to our Google Ads Search and Shopping campaign structure across NZ and Australia. He helped ensure the structure was set up in a way that was clear and easy to use. Alongside this, he designed a supporting user friendly dashboard to report progress. Alex really knows his way around Google Ads and was very responsive to our needs during the project.”
“We found Dizian through a trusted referral, and I’m glad we did. Before engaging Alex, our SEO and Google Ads were honestly in a mess. There was no clear structure, money was being spent without clarity, and campaigns were being tested without a proper strategy. Alex came in, reviewed everything thoroughly, and cleaned up a lot of loose ends. He brought structure, accountability, and clarity to our digital marketing. It immediately removed the headache of wasted ad spend and uncertainty. Unlike many SEO agencies out there, Dizian genuinely takes the time to understand the client’s requirements, the products, and the overall business model. Alex didn’t apply a generic template — he took the time to understand what we do and aligned the strategy accordingly. What stands out most to me is Alex’s integrity and character. He is trustworthy, transparent, and genuinely committed to helping his clients succeed. His depth of knowledge and experience is strong.”
What it costs
Two separate numbers, and any quote that merges them is hiding something. Ad spend goes to Google and is yours to set. Our plans start at $550 a month (Foundational) and $850 a month (Growth), both +GST, with a custom plan for larger accounts.
Our pricing is competitive because AI-enabled delivery means fewer hands between the audit and the finished work, and as AI advances we pass savings on where we can.
You keep ownership of the account either way. No lock-in, 30 day terms, and an accredited Google Partner with over 14 years behind it.
Performance Max FAQ
Not here? Ask on the call, it's free.
Schedule a call (opens in a new tab)Enough to generate a consistent flow of conversions, because the automation has nothing to optimise against otherwise. A campaign producing a couple of conversions a month will not learn. If your budget cannot support that, a tightly run Search campaign is usually the better use of it, and we will say so in the audit.
Expect roughly 2 to 3 months before performance is genuinely representative, with the first few weeks producing volatile results while the campaign gathers data. Resist restructuring during that window, because every significant edit restarts the learning.
Partially, and less than most advertisers would like. You can supply audience signals, exclude brands, apply account-level placement exclusions and segment by asset group, but you cannot pick placements the way you can in Display. That is the trade for the automation.
It can, because Performance Max will serve on search queries your Search campaigns also target. In practice Search usually wins the query when your keyword is an exact match, so the fix is tight exact-match Search campaigns for your highest-value terms and Performance Max covering the rest. Watch it rather than assume it.
Performance Max runs one campaign across every Google surface at once: Search, Shopping, YouTube, Display, Gmail and Maps. A Search campaign only serves on search results and gives you keyword-level control. Performance Max trades that control for reach and automation, which is why it needs good conversion data and clear guardrails.
Campaign types
Pick another campaign type to see how we set it up and manage it.
All-in-one Google packageHybrid package for business owners
Your ads, search rankings, map listing and tracking often sit with different suppliers. Here they sit with one team. AI is moving quickly and so are we. Our people do the research and make the decisions, and AI helps organise and summarise the work around them.
Every campaign type, managed month to month.
Rankings and organic enquiries that build over time.
Be the business that AI Overviews and AI assistants name when people ask.
Your map listing and reviews, kept current and ranking in your area. It sits inside our local SEO work.
Tracking set up properly, so the numbers can be trusted.
Conversions and events tagged in one place, without developer hold-ups.
Indexing problems and search opportunities spotted early.
Merchant Centre, dashboards and the rest of Google for business, added as you need it.
Priced on your setup and quoted in your free Google Ads audit.
Arrange a time for a no-obligation audit to understand where you stand in your market. You’ll be surprised how much research we do before we speak to you.
Alex Yeldizian
Managing Director
Dizian is run by Alex Yeldizian: one point of contact, backed by specialists and AI-enabled ways of working. 14 years in Melbourne.
62+ businesses grown