Digital marketing for trades in Melbourne
Trades live or die on local search and Google reviews. When someone needs a plumber, an electrician or a builder, they search, they look at the top three map results, and they call one of them. Everything else is a distant second.
- Accredited Google Partner
- No lock-in contracts. 30 day terms.
- One point of contact
Illustrative example for a sample business, yourbusiness.com.au: google business profile, Website visits 41, Calls from the profile 18, Direction requests 9, New reviews 4. Map pack position 2nd.
The problem
Why the map pack is the whole game
For most trades, the three businesses shown in the map results take the significant majority of the calls. Position four is a long way behind position three, and page two may as well not exist. That concentration is brutal, and it also makes the job clear: get into those three positions for the suburbs you actually service.
What decides it is not mysterious. Proximity to the searcher, how complete and active your Google Business Profile is, how many recent reviews you have and whether you reply to them, whether your business details match everywhere they appear online, and whether your website has real pages for the services and suburbs you cover. Most trades do one or two of those and wonder why the phone is quiet.
Results we have delivered
-
10x
ROAS for SatPhoneShop, with conversions up 15%*
-
7x
ROAS for Skye Dental, with conversions up 32%*
-
6x
ROAS for Six Barrel Soda, with conversions up 25%*
-
5x
ROAS for Rush, with conversions up 18%*
Over 14 years in business, $3.4M+ in media managed, 7.8x average ROAS, and an accredited Google Partner throughout.*
Results shown are actual outcomes achieved for the named clients.
What we do
What we do for trades
Local visibility first, because that is where the calls are.
Google Business Profile
Full optimisation of your profile, from categories and service areas to photos and regular posts. The most valuable asset a trade has, and the most commonly neglected.
Reviews that keep coming
A simple system for asking at the right moment, plus replies to every review. Recency matters as much as the total, so a steady trickle beats a burst.
Service and suburb pages
Real pages for what you do and where you do it, written properly. Not fifty thin pages with the suburb name swapped, which stopped working years ago.
Free AI visibility check
Does AI send local jobs your way?
Homeowners now ask AI assistants who to call in their suburb. Our free check scores how well ChatGPT, Gemini and Google's AI Overviews can read your services and service areas, across seven signals, and shows what to fix first.
How we work
Why lean delivery suits this work
We are an AI-enabled agency, and AI is moving quickly. For a business with a defined market and a specific buyer, here is how we work with you, in plain terms.
| What is compared | What to expect |
|---|---|
| Monthly fee | Competitive, quoted against your actual site in the free audit |
| Who does the work | One experienced expert, with AI helping to organise and summarise |
| Minimum term | 30 day terms, no lock-in |
| Where the fee goes | Into the work, with fewer hands between the audit and the finished result |
As AI advances we put it to work for you, and we pass savings on where we can. What that frees up goes into your media budget, which is where it turns into leads.
Where we work
Melbourne and the South-East
We are Melbourne based and a good share of our work sits in the South-East: Dandenong South, Clayton, Moorabbin, Braeside and Keysborough. Being AI-enabled rather than office-led means distance adds neither cost nor lag, so the same work happens in Braeside and in Ballarat. If you would rather talk it through in person and you are local, that works too.
Alex Yeldizian
Managing Director
I'm based in Mulgrave, so if you're local we can talk it through in person.
- Dandenong South
- Clayton
- Moorabbin
- Braeside
- Keysborough
Services
The services behind this
- SEO: SEO servicesRank higher on Google and get cited by AI platforms like ChatGPT, Gemini, and Claude. We build SEO strategies that drive traffic and revenue.
- Google Ads: Google Ads managementAs a Google Partner, we specialise in turning your ad spend into predictable, qualified leads and sales.
- Marketing websites: Marketing websitesHigh-performance websites on Webflow, WordPress, and Shopify, built to rank, convert, and grow your business.
Testimonials
What clients say
“Alex has been great to work with. His projections have all been correct and we are seeing unprecedented inquiries through the website.”
James DwyerOwner, Dwyer Brick Fences
“I've had the privilege of working closely with Alex since 2018. His skillset and dedication to genuinely adding significant value to his client's is second to none. Highly, highly recommend for businesses looking to secure an unfair advantage for their business on Google.”
Scott KennedyFounder, Edition
“Alex is an expert in his field and has always provided us with thoughtful, strategic advice and recommendations. We’ve worked together for a number of years on activities from maintenance to specific campaigns with great results. He’s reliable, responsive and has an obvious passion for what he does.”
Alaina LuxmooreMarketing Manager, RUSH
“We have been working with Alex & team over one year now and are very happy with the service. It is very professional, and we get very quick replies for our requests. We have regular meetings with reporting and are very happy to recommend Dizian services.”
FAQ
Questions, answered.
Not here? Ask on the call, it's free.
Complete and actively maintain your Google Business Profile, gather recent reviews and reply to them, keep your name, address and phone number identical everywhere online, and have genuine pages on your site for your services and areas. Proximity to the searcher also matters and you cannot change it, which is why suburb targeting has to be realistic.
Yes. The profile gets you seen; the website is where people decide whether to call. It also feeds the profile's rankings, because Google reads your site to work out what you do and where. A profile with no website behind it caps out quickly.
More than your nearest competitors, and recent. A steady flow of new reviews signals an active business better than a large total from three years ago. Reply to all of them, including the unhappy ones, because prospects read the replies as closely as the reviews.
For most trades, yes, at least early. Ads produce calls while the local SEO builds, and the search-term data tells you which jobs are actually worth chasing. As the map pack positions improve, many trades wind the ad spend back.
Start with a complete Google Business Profile, because it is free and decides whether you show in the map results. Then add Google search ads limited to the suburbs you service. Lead platforms can top up a quiet month. Whatever you use, track the cost per booked job so you can see which one pays.
You’re almost ready. Let’s finalise a few details.
Arrange a time for a no-obligation audit to understand where you stand in your market. You’ll be surprised how much research we do before we speak to you.
Alex Yeldizian
Managing Director
Dizian is run by Alex Yeldizian: one point of contact, backed by specialists and AI-enabled ways of working. 14 years in Melbourne.
62+ businesses grown