YouTube reaches more Australians than any TV network. We run video campaigns for awareness that can be measured and remarketing that closes.
Illustrative example: a video campaign report for a sample business. A 15 second skippable ad makes its point in the first five seconds, the skip button appears at five seconds, the call to action comes near the end, and a quote request is recorded from a video view.
YouTube Ads
Search captures demand that already exists. YouTube creates it. That makes the two complementary rather than competing, and it also means judging YouTube purely on last-click conversions will always undersell it.
The measurable effect usually shows up somewhere else: branded search rising, direct traffic climbing, and search campaigns converting better because more people already recognise the name.
Working with a Google Ads Partner offers expertise, time-saving, better results, access to beta features, and dedicated support from Google.
Results in numbers
Average ROAS across Google Ads campaigns*
Media managed*
Years of data-driven results*
Businesses grown*
The challenge
A skip button is the harshest form of feedback in advertising. Businesses investing in YouTube Ads often face two specific hurdles that destroy profitability:
Problem one
Most YouTube ads are cut-down TV commercials that take too long to get to the point. Viewers skip within the first five seconds, and you pay for impressions that never had a chance to convert. We build direct-response creative designed specifically for a skippable format, hooking attention immediately.
Problem two
Running ads to broad demographics instead of custom intent and in-market audiences means paying to reach people with no buying signal at all. This inflates your cost per lead without improving results. We build layered audience targeting so your budget reaches people already showing purchase intent.
Where to begin
People who already know you convert far better than cold audiences, and this is the lowest-cost audience you own.
Built from people who have already bought, so the targeting starts from evidence rather than assumption.
People actively researching your category, including those searching your competitors.
Worth doing once the first three are working, and rarely before.
The first five seconds decide everything. That is what you get before a skippable ad can be dismissed, so lead with the problem, not your logo.
Our approach
We treat video like a performance channel, not a branding exercise. Our YouTube Ads management is built on strong hooks, precise audience targeting, and clear calls to action tied to measurable outcomes.
Free Google Ads auditBudget
You generally pay per view rather than per click, which makes YouTube one of the lower-cost ways to reach a large audience. Narrow targeting costs more per view than broad. We size the spend against what a customer is worth to you rather than against a benchmark, and we will say plainly if your market is too small for video to earn its place.
How it works
We demystify the process and give you back control.
We start with a close analysis of your business and competitors to identify your most profitable keywords and audience segments.
We build a conversion-focused campaign structure from the ground up, with conversion tracking set up before anything goes live.
We continuously monitor campaign performance, adjusting bids, refining targeting, and A/B testing ads to ensure we are always improving your ROI.
Results
Up toUp to 10x
ROAS peaks on Shopping campaigns*
SatPhoneShop
15% increase in conversions*
Read the case study (SatPhoneShop)6x
Return on ad spend*
Six Barrel Soda
25% increase in conversions*
Read the case study (Six Barrel Soda)5x
Return on ad spend*
RUSH
18% increase in conversions*
Read the case study (RUSH)Results shown are actual outcomes achieved for the named clients.
Testimonials
“I've had the privilege of working closely with Alex since 2018. His skillset and dedication to genuinely adding significant value to his client's is second to none. Highly, highly recommend for businesses looking to secure an unfair advantage for their business on Google.”
Scott KennedyFounder, Edition
“Dizian Digital made our move to satphoneshop.com.au seamless and handled the transition with care and professionalism. They protected our search visibility throughout the process and helped strengthen our online presence in the Australian market. Beyond the migration, they improved the structure and performance of our campaigns, which helped us attract more of the right customers and generate better quality enquiries and sales. They were proactive, clear in their communication, and genuinely took the time to understand our business, our products, and the importance of trust and reliability in the satellite communications space.”
“Alex was able to help us implement an upgrade to our Google Ads Search and Shopping campaign structure across NZ and Australia. He helped ensure the structure was set up in a way that was clear and easy to use. Alongside this, he designed a supporting user friendly dashboard to report progress. Alex really knows his way around Google Ads and was very responsive to our needs during the project.”
“We found Dizian through a trusted referral, and I’m glad we did. Before engaging Alex, our SEO and Google Ads were honestly in a mess. There was no clear structure, money was being spent without clarity, and campaigns were being tested without a proper strategy. Alex came in, reviewed everything thoroughly, and cleaned up a lot of loose ends. He brought structure, accountability, and clarity to our digital marketing. It immediately removed the headache of wasted ad spend and uncertainty. Unlike many SEO agencies out there, Dizian genuinely takes the time to understand the client’s requirements, the products, and the overall business model. Alex didn’t apply a generic template — he took the time to understand what we do and aligned the strategy accordingly. What stands out most to me is Alex’s integrity and character. He is trustworthy, transparent, and genuinely committed to helping his clients succeed. His depth of knowledge and experience is strong.”
What it costs
Two separate numbers, and any quote that merges them is hiding something. Ad spend goes to Google and is yours to set. Our plans start at $550 a month (Foundational) and $850 a month (Growth), both +GST, with a custom plan for larger accounts.
Our pricing is competitive because AI-enabled delivery means fewer hands between the audit and the finished work, and as AI advances we pass savings on where we can.
You keep ownership of the account either way. No lock-in, 30 day terms, and an accredited Google Partner with over 14 years behind it.
All-in-one Google packageHybrid package for business owners
Your ads, search rankings, map listing and tracking often sit with different suppliers. Here they sit with one team. AI is moving quickly and so are we. Our people do the research and make the decisions, and AI helps organise and summarise the work around them.
Every campaign type, managed month to month.
Rankings and organic enquiries that build over time.
Be the business that AI Overviews and AI assistants name when people ask.
Your map listing and reviews, kept current and ranking in your area. It sits inside our local SEO work.
Tracking set up properly, so the numbers can be trusted.
Conversions and events tagged in one place, without developer hold-ups.
Indexing problems and search opportunities spotted early.
Merchant Centre, dashboards and the rest of Google for business, added as you need it.
Priced on your setup and quoted in your free Google Ads audit.
No. Clear, well-lit footage that says something useful outperforms expensive production that says nothing, and Google's own asset tools can assemble a workable ad from images and text. Spend on the message and the first five seconds before you spend on gloss.
Yes, and it is usually the highest-return YouTube audience to start with. People who have already visited your site or watched your videos convert far better than cold audiences. It requires your Google Ads and Analytics to be properly linked, which is worth checking before you build the campaign.
You generally pay per view or per thousand impressions rather than per click, which makes YouTube one of the lower-cost ways to reach a large audience. Costs vary widely by targeting, and narrow audiences cost more per view than broad ones. We size it against what a customer is worth to you rather than against a benchmark.
Long enough to make one point properly, which for most advertisers means well under a minute. What matters far more than length is the first five seconds, because that is what you get before a skippable ad can be dismissed. Lead with the problem, not your logo.
Both, but they work differently. YouTube is strongest at creating demand and reaching people before they search, so judging it purely on last-click conversions undersells it. Pair it with search and remarketing, and measure the lift in branded search and direct traffic alongside direct conversions.
It is when you have a clear message and a way to measure what follows. YouTube is strongest at reaching people before they search and at remarketing to people who already know you. Judge it on the lift in branded searches, direct traffic and search conversions, not on last-click sales alone. For a small local business on a tight budget, search ads usually come first.
Campaign types
Pick another campaign type to see how we set it up and manage it.
Arrange a time for a no-obligation audit to understand where you stand in your market. You’ll be surprised how much research we do before we speak to you.
Alex Yeldizian
Managing Director
Dizian is run by Alex Yeldizian: one point of contact, backed by specialists and AI-enabled ways of working. 14 years in Melbourne.
62+ businesses grown