Digital marketing for ecommerce businesses in Melbourne
Your store's growth should not depend on paid ads alone. If every sale carries an ad cost, your margin is capped by whatever Google charges this month, and it rarely goes down.
- Accredited Google Partner
- No lock-in contracts. 30 day terms.
- One point of contact
Illustrative example for a sample business, yourstore.com.au: revenue from organic search, Quarter 1 18%, Quarter 2 23%, Quarter 3 29%, Quarter 4 34%. Category page buying guide added.
The problem
The problem with growth that only works while the ads are on
Plenty of stores are profitable and fragile at the same time. Revenue looks healthy, but switch the ad account off and it stops. That is not a business with a growth problem, it is a business renting its customers.
The usual causes are structural. Product descriptions copied from the supplier, so hundreds of stores have identical text. Filter URLs generating thousands of near-duplicate pages that eat the crawl budget. Category pages that are a heading and a product grid with nothing else. Missing or broken product schema, so Google cannot see price or stock. None of that is visible from the dashboard, and all of it caps what the store can earn without paying per click.
Results we have delivered
-
10x
ROAS for SatPhoneShop, with conversions up 15%*
-
7x
ROAS for Skye Dental, with conversions up 32%*
-
6x
ROAS for Six Barrel Soda, with conversions up 25%*
-
5x
ROAS for Rush, with conversions up 18%*
Over 14 years in business, $3.4M+ in media managed, 7.8x average ROAS, and an accredited Google Partner throughout.*
Results shown are actual outcomes achieved for the named clients.
What we do
What we do for online stores
Shifting the revenue mix so organic carries more of the load each quarter.
Technical clean-up
Faceted navigation, duplicate variants, crawl budget, redirect chains and speed. Ecommerce sites generate technical debt faster than any other site type.
Category pages that rank
Your highest-value pages, treated as landing pages with real buying guidance rather than a grid. One good category page lifts every product beneath it.
Product schema and feeds
Structured data for price, availability and ratings, plus a Merchant Centre feed that is actually compliant, so Shopping and AI search can read your catalogue.
Free AI visibility check
Do AI assistants recommend your store?
Shoppers now ask AI assistants where to buy and which product to choose. Our free check scores how well ChatGPT, Gemini and Google's AI Overviews can read your product and category pages, across seven signals, and shows what to fix first.
How we work
Why lean delivery suits this work
We are an AI-enabled agency, and AI is moving quickly. For a business with a defined market and a specific buyer, here is how we work with you, in plain terms.
| What is compared | What to expect |
|---|---|
| Monthly fee | Competitive, quoted against your actual site in the free audit |
| Who does the work | One experienced expert, with AI helping to organise and summarise |
| Minimum term | 30 day terms, no lock-in |
| Where the fee goes | Into the work, with fewer hands between the audit and the finished result |
As AI advances we put it to work for you, and we pass savings on where we can. What that frees up goes into your media budget, which is where it turns into leads.
Where we work
Melbourne and the South-East
We are Melbourne based and a good share of our work sits in the South-East: Dandenong South, Clayton, Moorabbin, Braeside and Keysborough. Being AI-enabled rather than office-led means distance adds neither cost nor lag, so the same work happens in Braeside and in Ballarat. If you would rather talk it through in person and you are local, that works too.
Alex Yeldizian
Managing Director
I'm based in Mulgrave, so if you're local we can talk it through in person.
- Dandenong South
- Clayton
- Moorabbin
- Braeside
- Keysborough
Services
The services behind this
- SEO: SEO servicesRank higher on Google and get cited by AI platforms like ChatGPT, Gemini, and Claude. We build SEO strategies that drive traffic and revenue.
- Google Ads: Google Ads managementAs a Google Partner, we specialise in turning your ad spend into predictable, qualified leads and sales.
- Marketing websites: Marketing websitesHigh-performance websites on Webflow, WordPress, and Shopify, built to rank, convert, and grow your business.
Testimonials
What clients say
“Awesome service and great results. Alex is really knowledgeable and helpful. Makes everything easy for us to understand with no hassles.”
Khalid GhanimaDirector, Urban Herbalist
“We have been working with Alex & team over one year now and are very happy with the service. It is very professional, and we get very quick replies for our requests. We have regular meetings with reporting and are very happy to recommend Dizian services.”
“Alex was able to help us implement an upgrade to our Google Ads Search and Shopping campaign structure across NZ and Australia. He helped ensure the structure was set up in a way that was clear and easy to use. Alongside this, he designed a supporting user friendly dashboard to report progress. Alex really knows his way around Google Ads and was very responsive to our needs during the project.”
Mike StewartDirector, Six Barrel Soda
“Dizian Digital made our move to satphoneshop.com.au seamless and handled the transition with care and professionalism. They protected our search visibility throughout the process and helped strengthen our online presence in the Australian market. Beyond the migration, they improved the structure and performance of our campaigns, which helped us attract more of the right customers and generate better quality enquiries and sales. They were proactive, clear in their communication, and genuinely took the time to understand our business, our products, and the importance of trust and reliability in the satellite communications space.”
FAQ
Questions, answered.
Not here? Ask on the call, it's free.
Not entirely, and we will not pretend otherwise. SEO lowers your blended cost per sale and reduces dependence on paid traffic, but ads still do things organic cannot: new product launches, retargeting and Shopping placements. The realistic goal is shifting the mix, not eliminating one side.
Category pages first for most stores. They target higher-volume searches, they pass authority down to every product beneath them, and fixing one lifts dozens. Product pages come next, prioritised by revenue potential. Stores built around a few hero products are the exception.
Far less than people think. Shopify, WooCommerce and Magento can all rank well. What decides it is the structure, content and technical work on top. We would rarely recommend replatforming for SEO reasons alone.
Yes, and it should. Keyword research covers national demand rather than Melbourne queries, and your shipping content, structured data and Merchant Centre setup all need to make the national coverage explicit. See our ecommerce SEO page for the detail.
It is everything that brings buyers to an online store and turns visits into orders: search, Shopping ads, social ads, email and the site's own conversion rate. For most stores the work that pays first is clean product data and accurate tracking, because every channel depends on both.
You’re almost ready. Let’s finalise a few details.
Arrange a time for a no-obligation audit to understand where you stand in your market. You’ll be surprised how much research we do before we speak to you.
Alex Yeldizian
Managing Director
Dizian is run by Alex Yeldizian: one point of contact, backed by specialists and AI-enabled ways of working. 14 years in Melbourne.
62+ businesses grown