Digital marketing for wholesalers and suppliers in Melbourne
B2B buyers research suppliers online well before they ever pick up the phone. Most supplier websites are invisible at exactly that moment, which means you are being shortlisted out of deals you never knew existed.
- Accredited Google Partner
- No lock-in contracts. 30 day terms.
- One point of contact
Illustrative example for a sample business, yourbusiness.com.au: trade buyers, Category page visits 960, Trade terms viewed 120, Account applications 11, Accounts opened 4. Product range public, with trade terms.
The problem
Why supplier websites go missing at the research stage
The B2B buying process has moved. A purchasing decision that used to start with a phone call now starts with searching, comparing and shortlisting, and most of it happens before anyone contacts you. By the time you get the enquiry, the decision is often half made.
Supplier sites tend to fail that stage badly. Product ranges hidden behind a login. No pricing guidance of any kind. Categories named after internal divisions rather than what the product is called. A buyer comparing three suppliers will drop the one that makes the comparison hardest, and that is usually a website problem rather than a commercial one.
Results we have delivered
-
10x
ROAS for SatPhoneShop, with conversions up 15%*
-
7x
ROAS for Skye Dental, with conversions up 32%*
-
6x
ROAS for Six Barrel Soda, with conversions up 25%*
-
5x
ROAS for Rush, with conversions up 18%*
Over 14 years in business, $3.4M+ in media managed, 7.8x average ROAS, and an accredited Google Partner throughout.*
Results shown are actual outcomes achieved for the named clients.
What we do
What we do for suppliers
Making you findable and comparable at the stage where the shortlist gets written.
Product and category search
Structuring your range around what buyers actually type, with category pages that carry real buying information rather than a grid and a heading.
Trade and account pages
Clear content on minimum orders, account terms, delivery and lead times. The questions that decide a shortlist, answered before the enquiry.
Google Ads on live demand
Catching buyers actively sourcing right now, with conversion tracking set up so you can tell which searches produced real accounts.
Free AI visibility check
Are you the supplier AI recommends?
Trade buyers ask AI assistants where to source stock and who supplies their region. Our free check scores how well ChatGPT, Gemini and Google's AI Overviews can read your range and trade terms, across seven signals, and shows what to fix first.
How we work
Why lean delivery suits this work
We are an AI-enabled agency, and AI is moving quickly. For a business with a defined market and a specific buyer, here is how we work with you, in plain terms.
| What is compared | What to expect |
|---|---|
| Monthly fee | Competitive, quoted against your actual site in the free audit |
| Who does the work | One experienced expert, with AI helping to organise and summarise |
| Minimum term | 30 day terms, no lock-in |
| Where the fee goes | Into the work, with fewer hands between the audit and the finished result |
As AI advances we put it to work for you, and we pass savings on where we can. What that frees up goes into your media budget, which is where it turns into leads.
Where we work
Melbourne and the South-East
We are Melbourne based and a good share of our work sits in the South-East: Dandenong South, Clayton, Moorabbin, Braeside and Keysborough. Being AI-enabled rather than office-led means distance adds neither cost nor lag, so the same work happens in Braeside and in Ballarat. If you would rather talk it through in person and you are local, that works too.
Alex Yeldizian
Managing Director
I'm based in Mulgrave, so if you're local we can talk it through in person.
- Dandenong South
- Clayton
- Moorabbin
- Braeside
- Keysborough
Services
The services behind this
- SEO: SEO servicesRank higher on Google and get cited by AI platforms like ChatGPT, Gemini, and Claude. We build SEO strategies that drive traffic and revenue.
- Google Ads: Google Ads managementAs a Google Partner, we specialise in turning your ad spend into predictable, qualified leads and sales.
- Marketing websites: Marketing websitesHigh-performance websites on Webflow, WordPress, and Shopify, built to rank, convert, and grow your business.
Testimonials
What clients say
“We found Dizian through a trusted referral, and I’m glad we did. Before engaging Alex, our SEO and Google Ads were honestly in a mess. There was no clear structure, money was being spent without clarity, and campaigns were being tested without a proper strategy. Alex came in, reviewed everything thoroughly, and cleaned up a lot of loose ends. He brought structure, accountability, and clarity to our digital marketing. It immediately removed the headache of wasted ad spend and uncertainty. Unlike many SEO agencies out there, Dizian genuinely takes the time to understand the client’s requirements, the products, and the overall business model. Alex didn’t apply a generic template — he took the time to understand what we do and aligned the strategy accordingly. What stands out most to me is Alex’s integrity and character. He is trustworthy, transparent, and genuinely committed to helping his clients succeed. His depth of knowledge and experience is strong.”
Irwandy TanDirector, Andatech
“I've had the privilege of working closely with Alex since 2018. His skillset and dedication to genuinely adding significant value to his client's is second to none. Highly, highly recommend for businesses looking to secure an unfair advantage for their business on Google.”
Scott KennedyFounder, Edition
“Dizian Digital made our move to satphoneshop.com.au seamless and handled the transition with care and professionalism. They protected our search visibility throughout the process and helped strengthen our online presence in the Australian market. Beyond the migration, they improved the structure and performance of our campaigns, which helped us attract more of the right customers and generate better quality enquiries and sales. They were proactive, clear in their communication, and genuinely took the time to understand our business, our products, and the importance of trust and reliability in the satellite communications space.”
“Alex is an expert in his field and has always provided us with thoughtful, strategic advice and recommendations. We’ve worked together for a number of years on activities from maintenance to specific campaigns with great results. He’s reliable, responsive and has an obvious passion for what he does.”
Alaina LuxmooreMarketing Manager, RUSH
FAQ
Questions, answered.
Not here? Ask on the call, it's free.
You rarely need exact pricing, but total silence costs you. Indicative ranges, minimum order quantities or a clear statement that pricing is account-based all help a buyer self-qualify. The alternative is enquiries from people who were never going to buy, and silence from those who were.
Many still do, and reps are not going anywhere. What has changed is that the buyer researches before and after the rep visit, and increasingly a new decision-maker arrives at the account who has never met your rep. Being findable protects the relationship rather than replacing it.
Technical is an advantage. Specific terms have low competition and high intent, because the only people searching them are people who need exactly that thing. The volumes look small and the conversion rates are not.
In our experience, most businesses see early movement in about 8 to 12 weeks. B2B sales cycles then add their own lag, so allow for the gap between the enquiry arriving and the account actually opening when you judge the work.
Often yes, for the searches trade buyers make when they need a new supplier, such as a product type plus 'wholesale' or 'supplier'. Keep the ads to the ranges you can supply reliably, and send them to pages that explain how to open a trade account.
You’re almost ready. Let’s finalise a few details.
Arrange a time for a no-obligation audit to understand where you stand in your market. You’ll be surprised how much research we do before we speak to you.
Alex Yeldizian
Managing Director
Dizian is run by Alex Yeldizian: one point of contact, backed by specialists and AI-enabled ways of working. 14 years in Melbourne.
62+ businesses grown