Digital marketing for manufacturers in Melbourne
You make an excellent product in Dandenong South or Clayton, and the buyers who need it cannot find you online. Manufacturing sites are usually built to describe capability rather than to be found, which is why the phone rings less than the quality of the work deserves.
- Accredited Google Partner
- No lock-in contracts. 30 day terms.
- One point of contact
Illustrative example for a sample business, yourbusiness.com.au: enquiries from target buyers, Visitors 410, From target companies 38, Spec sheet downloads 14, Qualified enquiries 3. Judged on qualified enquiries.
The problem
The marketing problem manufacturers actually have
Most manufacturing websites are catalogues written for people who already know the company. They list capabilities, machinery and accreditations, in the language the factory uses internally. The trouble is that a procurement manager sourcing a supplier does not search for your machine list. They search for the part, the process or the material, often with a tolerance or a standard attached.
The second problem is volume. A manufacturer might have forty genuine buyers in Australia. Standard agency reporting, built around traffic and impressions, makes that look like failure. It is not. Forty of the right people is the entire market, and the work has to be judged on enquiries from that group rather than on visitor counts.
Results we have delivered
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10x
ROAS for SatPhoneShop, with conversions up 15%*
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7x
ROAS for Skye Dental, with conversions up 32%*
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6x
ROAS for Six Barrel Soda, with conversions up 25%*
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5x
ROAS for Rush, with conversions up 18%*
Over 14 years in business, $3.4M+ in media managed, 7.8x average ROAS, and an accredited Google Partner throughout.*
Results shown are actual outcomes achieved for the named clients.
What we do
What we do for manufacturers
Three things, weighted towards how industrial buyers actually search.
Search built on process terms
Targeting the part, process, material and standard your buyers search for, not the words your business uses internally. Long-tail, low-volume, high-intent.
Google Ads for narrow markets
Tight keyword sets and heavy negative-keyword work, because in a small market a broad campaign burns budget on students, job seekers and overseas traffic.
Capability pages that convert
Turning capability statements into pages that answer a buyer's actual questions: tolerances, lead times, minimum runs and what you will not take on.
Free AI visibility check
Can AI find your capabilities?
Engineers and buyers ask AI assistants which suppliers can make a part to spec. Our free check scores how well ChatGPT, Gemini and Google's AI Overviews can read your capabilities and specifications, across seven signals, and shows what to fix first.
How we work
Why lean delivery suits this work
We are an AI-enabled agency, and AI is moving quickly. For a business with a defined market and a specific buyer, here is how we work with you, in plain terms.
| What is compared | What to expect |
|---|---|
| Monthly fee | Competitive, quoted against your actual site in the free audit |
| Who does the work | One experienced expert, with AI helping to organise and summarise |
| Minimum term | 30 day terms, no lock-in |
| Where the fee goes | Into the work, with fewer hands between the audit and the finished result |
As AI advances we put it to work for you, and we pass savings on where we can. What that frees up goes into your media budget, which is where it turns into leads.
Where we work
Melbourne and the South-East
We are Melbourne based and a good share of our work sits in the South-East: Dandenong South, Clayton, Moorabbin, Braeside and Keysborough. Being AI-enabled rather than office-led means distance adds neither cost nor lag, so the same work happens in Braeside and in Ballarat. If you would rather talk it through in person and you are local, that works too.
Alex Yeldizian
Managing Director
I'm based in Mulgrave, so if you're local we can talk it through in person.
- Dandenong South
- Clayton
- Moorabbin
- Braeside
- Keysborough
Services
The services behind this
- SEO: SEO servicesRank higher on Google and get cited by AI platforms like ChatGPT, Gemini, and Claude. We build SEO strategies that drive traffic and revenue.
- Google Ads: Google Ads managementAs a Google Partner, we specialise in turning your ad spend into predictable, qualified leads and sales.
- Marketing websites: Marketing websitesHigh-performance websites on Webflow, WordPress, and Shopify, built to rank, convert, and grow your business.
Testimonials
What clients say
“We found Dizian through a trusted referral, and I’m glad we did. Before engaging Alex, our SEO and Google Ads were honestly in a mess. There was no clear structure, money was being spent without clarity, and campaigns were being tested without a proper strategy. Alex came in, reviewed everything thoroughly, and cleaned up a lot of loose ends. He brought structure, accountability, and clarity to our digital marketing. It immediately removed the headache of wasted ad spend and uncertainty. Unlike many SEO agencies out there, Dizian genuinely takes the time to understand the client’s requirements, the products, and the overall business model. Alex didn’t apply a generic template — he took the time to understand what we do and aligned the strategy accordingly. What stands out most to me is Alex’s integrity and character. He is trustworthy, transparent, and genuinely committed to helping his clients succeed. His depth of knowledge and experience is strong.”
Irwandy TanDirector, Andatech
“Alex is an expert in his field and has always provided us with thoughtful, strategic advice and recommendations. We’ve worked together for a number of years on activities from maintenance to specific campaigns with great results. He’s reliable, responsive and has an obvious passion for what he does.”
Alaina LuxmooreMarketing Manager, RUSH
“I've had the privilege of working closely with Alex since 2018. His skillset and dedication to genuinely adding significant value to his client's is second to none. Highly, highly recommend for businesses looking to secure an unfair advantage for their business on Google.”
Scott KennedyFounder, Edition
“We were looking for an agile, responsive and strategic digital partner to help manage our website. Dizian met our brief and continues to deliver beyond expectations, providing proactive and valuable SEO and data-driven expertise.”
FAQ
Questions, answered.
Not here? Ask on the call, it's free.
Often more worth it than for a high-volume business, because each customer is worth so much more. If forty buyers exist in Australia and you win three, that can transform a year. Judge it on enquiries from the right companies, not on traffic.
The goal is not a transaction, it is a qualified enquiry. That means being found for the process or part a buyer is sourcing, and giving them enough detail on the page to decide you are worth contacting. Specifications, tolerances and honest limits do more than any amount of brand language.
Mostly not, which is the opportunity. Most Melbourne manufacturing websites have not been touched in years and rank for nothing but their own business name. The bar is low in this sector in a way it is not in retail or professional services.
Yes. Most of Melbourne's manufacturing sits in Dandenong South, Clayton, Moorabbin, Braeside and Keysborough, and buyer behaviour there is specific: procurement people often want a supplier within reach for site visits and freight. That shapes both the keyword targeting and the local SEO work.
Clear pages for each capability or product line, the specifications buyers check before they call, proof such as certifications and the industries you supply, and an easy way to request a quote or send a drawing. Engineers and buyers search for specifics, so pages built around them do better than a general brochure.
You’re almost ready. Let’s finalise a few details.
Arrange a time for a no-obligation audit to understand where you stand in your market. You’ll be surprised how much research we do before we speak to you.
Alex Yeldizian
Managing Director
Dizian is run by Alex Yeldizian: one point of contact, backed by specialists and AI-enabled ways of working. 14 years in Melbourne.
62+ businesses grown