The problem
The Scaling Ceiling
You have a campaign that works, but you can't increase the budget without your Cost Per Lead (CPL) exploding. This "efficiency plateau" prevents businesses from growing.
Google Ads management in Melbourne
Google Ads (formerly AdWords) management with no lock-in or long-term contracts, designed to lower your acquisition costs and scale your lead generation.
- Accredited
Google Partner - No lock-in contracts.
30 day terms. - One point of
contact
Illustrative example: one Google Ads account for a sample business, yourbusiness.com.au, with Search, Shopping, Performance Max, YouTube and Display campaigns in one view. The daily budget rises while the cost per lead holds steady, and each new lead is logged against the campaign that won it.
The challenge
The scaling ceiling is a structure problem.
The fix
PPC Campaign Optimisation
We specialise in PPC Campaign Optimisation that stabilises your costs, allowing you to scale your budget confidently without sacrificing profitability.
Results in numbers
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$3.4M+
Media managed*
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7.8x
Average ROAS across Google Ads campaigns*
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14+
Years of data-driven results*
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62+
Businesses grown*
Alex Yeldizian
Managing Director
Want me to find the leaks in your account? I go through your search terms, match types and conversion tracking myself, then show you where the budget is going and what I would cut first.
Accredited Google Partner agency based in Melbourne
Working with a Google Ads Partner offers expertise, time-saving, better results, access to beta features, and dedicated support from Google.
Campaign types
Google Ads campaigns we run
Pick a campaign type to see how we set it up and manage it.
- SearchHigh-intent search campaigns that capture people already looking for what you sell.
- ShoppingYour feed is the campaign. Product data, bidding and Merchant Centre managed together for ecommerce stores.
- Performance MaxUse Google's AI without handing over control.
- YouTubeRemarketing that closes and awareness you can measure, alongside your search campaigns.
- DisplayRemarketing that reminds, on placements we vet, without the junk-inventory spend.
Our approach
PPC and Google Ads management in Melbourne
We build Google Ads around revenue. By focusing on transactional keywords, the terms decision-makers use when they are ready to sign, we skip the window shoppers and reach the buyers.
How it works
Our simple, 3-step process
We demystify the process and give you back control.
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Step 1: Audit & Research
We go through your business and your competitors to find the keywords and audiences worth paying for.
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Step 2: Campaign Build & Launch
We build a conversion-focused campaign structure from the ground up, with conversion tracking set up before anything goes live.
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Step 3: Ongoing Management
We continuously monitor your campaigns, adjusting bids and refining targeting, and share a transparent report so you can stay on top of performance.
Testimonials
What Google Ads clients say
6x
Return on ad spend*
Six Barrel Soda, Google Ads Search and Shopping across Australia and New Zealand
Read the case study (Six Barrel Soda)Up to 10x
ROAS peaks on Shopping campaigns*
SatPhoneShop, domain migration and Google Ads optimisation
Read the case study (SatPhoneShop)“I've had the privilege of working closely with Alex since 2018. His skillset and dedication to genuinely adding significant value to his client's is second to none. Highly, highly recommend for businesses looking to secure an unfair advantage for their business on Google.”
Scott KennedyFounder, Edition
“Dizian Digital made our move to satphoneshop.com.au seamless and handled the transition with care and professionalism. They protected our search visibility throughout the process and helped strengthen our online presence in the Australian market. Beyond the migration, they improved the structure and performance of our campaigns, which helped us attract more of the right customers and generate better quality enquiries and sales. They were proactive, clear in their communication, and genuinely took the time to understand our business, our products, and the importance of trust and reliability in the satellite communications space.”
“Alex was able to help us implement an upgrade to our Google Ads Search and Shopping campaign structure across NZ and Australia. He helped ensure the structure was set up in a way that was clear and easy to use. Alongside this, he designed a supporting user friendly dashboard to report progress. Alex really knows his way around Google Ads and was very responsive to our needs during the project.”
“We found Dizian through a trusted referral, and I’m glad we did. Before engaging Alex, our SEO and Google Ads were honestly in a mess. There was no clear structure, money was being spent without clarity, and campaigns were being tested without a proper strategy. Alex came in, reviewed everything thoroughly, and cleaned up a lot of loose ends. He brought structure, accountability, and clarity to our digital marketing. It immediately removed the headache of wasted ad spend and uncertainty. Unlike many SEO agencies out there, Dizian genuinely takes the time to understand the client’s requirements, the products, and the overall business model. Alex didn’t apply a generic template — he took the time to understand what we do and aligned the strategy accordingly. What stands out most to me is Alex’s integrity and character. He is trustworthy, transparent, and genuinely committed to helping his clients succeed. His depth of knowledge and experience is strong.”
Live reporting
You can see what we see, whenever you want.
Every plan includes a dashboard wired to your live data. Spend, leads, cost per lead and return, updated as the day goes, not summarised in a slide deck at the end of the month.
Spend, leads, cost per lead and return in one view.
Wired to Google Ads, Analytics and Search Console directly.
Shared with your team, no login gatekeeping.
Reviewed together on a regular call, in plain English.
Performance / Last 30 days
- Ad spend
- $18,420
- Last 30 days
- Conversions
- 412
- +18% vs prior
- Cost per lead
- $44.70
- -12% vs prior
- ROAS
- 7.8x
- Rolling average
Campaigns
- Search, lead service184 leads
- Search, secondary services126 leads
- Performance Max71 leads
- Brand focus31 leads
What it costs
Google Ads management pricing
Management fees only. Your ad spend is separate, stays in your own account and is yours to set.
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Foundational
$550per month +GST
One search account, kept clean and accountable. Right for a single service or location running a modest budget.
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Growth
Most popular$850per month +GST
Everything in Foundational plus Shopping and Performance Max, with live reporting and ongoing creative testing.
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Custom
Quotedscoped on your setup
Quoted against your account: number of campaigns, monthly ad spend, how many locations or products you run, and the reporting you need.
| What's included | Foundational | Growth | Custom |
|---|---|---|---|
| Account audit and restructure | Included | Included | Included |
| Search campaign management | Included | Included | Included |
| Conversion tracking setup | Included | Included | Included |
| Monthly reporting in plain English | Included | Included | Included |
| Ad copy writing | Included | Included | Included |
| Live 24/7 performance dashboard | Included | Included | Included |
| One-on-one time with Alex each month | Not included | Included | Included |
| Landing page recommendations | Not included | Included | Included |
| Shopping and Performance Max | Not included | Included | Included |
| YouTube and Display campaigns | Not included | Not included | Included |
| Merchant Centre feed management | Not included | Not included | Included |
Add-on services outside the retainer are billed at $195 per hour +GST.
No lock-in contracts. 30 day terms. Indicative. The free audit confirms which plan fits your account.
All-in-one Google packageHybrid package for business owners
All of Google, run as one package.
Your ads, search rankings, map listing and tracking often sit with different suppliers. Here they sit with one team. AI is moving quickly and so are we. Our people do the research and make the decisions, and AI helps organise and summarise the work around them.
Google Ads
Every campaign type, managed month to month.
SEO
Rankings and organic enquiries that build over time.
AI search visibility
Be the business that AI Overviews and AI assistants name when people ask.
Google Business Profile
Your map listing and reviews, kept current and ranking in your area. It sits inside our local SEO work.
Google Analytics
Tracking set up properly, so the numbers can be trusted.
Google Tag Manager
Conversions and events tagged in one place, without developer hold-ups.
Google Search Console
Indexing problems and search opportunities spotted early.
Everything else Google
Merchant Centre, dashboards and the rest of Google for business, added as you need it.
One team across all of it.
Priced on your setup and quoted in your free Google Ads audit.
Free AI visibility check
Your ads show on Google. Can AI quote your site?
Google's AI Overviews now sit on the same results page as your ads. Our free check scores how well ChatGPT, Gemini and Google's AI Overviews can read and quote your site, across seven signals, and shows what to fix first.
Check your AI visibilityGoogle Ads FAQ
Questions, answered.
Not here? Ask on the call, it's free.
Most Melbourne agencies charge a monthly management fee on top of your ad spend, commonly $500 to $2,000 or more depending on account size +GST. Our pricing is competitive because AI-enabled delivery means fewer hands between the audit and the finished work, and as AI advances we pass savings on where we can. Our plans start at $550 a month +GST, and the free audit shows which plan fits your account before you commit to anything.
No. All Google Ads management is month to month with no lock-in contract. You own the relationship and can leave with a month's notice. We think an agency should keep your business by performing, not by holding a contract over you.
Yes, always. The account, the campaign history and the data are yours, in your own Google Ads account that we access as a manager. If we part ways you keep everything. If an agency insists the account sits in their name, that is a red flag worth asking about.
One experienced expert, supported by AI-enabled optimisation. Your account is run by a person you can call, who makes every strategic decision and answers for the results. AI helps with the continuous analysis and testing.
Ads can start showing within days of launch, so the first enquiries often arrive in the first couple of weeks. Getting to a stable, efficient cost per lead takes longer, because the early weeks are partly about gathering conversion data for the optimisation to learn from. We report from month one so you can see the trend, and we will tell you honestly if the numbers say a campaign type is not working.
It can be, in low-competition niches. In most Melbourne service markets, $10 a day buys too few clicks to learn anything reliable. We would rather tell you the honest minimum for your market in a free audit than run a budget that cannot win.
They are when a customer is worth more to you than it costs to win one. Work out the most you can pay for an enquiry, profit per sale multiplied by your close rate, and compare it with what clicks in your market cost. If the numbers work, Google Ads is one of the few channels you can switch on and measure within weeks.
You’re almost ready. Let’s finalise a few details.
Arrange a time for a no-obligation audit to understand where you stand in your market. You'll be surprised how much research we do before we speak to you.
Get a free Google Ads audit, or book a 15 minute no-obligation chat to see how we can help.
Alex Yeldizian
Managing Director
Dizian is run by Alex Yeldizian: one point of contact, backed by specialists and AI-enabled ways of working. 14 years in Melbourne.
62+ businesses grown