Google Analytics
You're investing time and money into your marketing, but are you getting real results? It's a common frustration for B2B businesses to have a website with traffic but no clear way to know which campaigns are actually generating leads or what visitors are doing. Without the right data, you're flying blind.
- Accredited Google Partner
- No lock-in contracts. 30 day terms.
- One point of contact
Illustrative example: a Google Analytics report for a sample business, yourbusiness.com.au. Enquiries are counted by channel, Tag Manager shows each enquiry being tracked, and traffic that was unassigned now has a source.
The fix
Data you can use
Our analytics and tracking services give you the insights you need to make confident, data-driven decisions and eliminate the guesswork. We'll set up and manage your systems to show you exactly what's working, and what's not.
Alex Yeldizian
Managing Director
Not sure your numbers are real? I check your GA4 conversions against the enquiries you actually received, then show you what to fix first.
Where it fits
Tracking sits under every channel we run for you.
Google Analytics
Why Dizian
We are an accredited Google Partner agency based in Melbourne
Google Partner
Offering expertise, time-saving, better results, access to beta features, and dedicated support from Google.
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14+
Years of data-driven results
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62+
Businesses grown*
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$3.4M+
Media managed*
What we do
Our analytics and tracking services transform your data into a clear roadmap for growth.
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Google Analytics setup and management
We go beyond basic installation to set up custom goals, event tracking, and conversion funnels, giving you a clear view of your customer's path.
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Google Tag Manager implementation
This powerful tool allows us to accurately track all user actions on your website, from form submissions to button clicks, without needing a developer for every change.
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Custom reporting
We'll build a personalised, real-time dashboard that shows you your most important KPIs in a simple, visual format.
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Tailored dashboards
You’ll be able to see exactly where your leads are coming from and which marketing channels are delivering the best ROI.
How we run it
Our process: from data to actionable insights
We handle the technical complexity so you can focus on your business.
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Step 1: Analytics assessment
We’ll audit your current setup to find any blind spots and identify opportunities to improve your tracking.
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Step 2: Implementation
Our team will accurately configure Google Analytics and Google Tag Manager to ensure every lead and key action is being measured.
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Step 3: Reporting and recommendations
You'll receive clear, regular reports with expert analysis and specific recommendations on how to optimise your marketing spend for better results.
All-in-one Google packageHybrid package for business owners
All of Google, run as one package.
Your ads, search rankings, map listing and tracking often sit with different suppliers. Here they sit with one team. AI is moving quickly and so are we. Our people do the research and make the decisions, and AI helps organise and summarise the work around them.
Google Ads
Every campaign type, managed month to month.
SEO
Rankings and organic enquiries that build over time.
AI search visibility
Be the business that AI Overviews and AI assistants name when people ask.
Google Business Profile
Your map listing and reviews, kept current and ranking in your area. It sits inside our local SEO work.
Google Analytics
Tracking set up properly, so the numbers can be trusted.
Google Tag Manager
Conversions and events tagged in one place, without developer hold-ups.
Google Search Console
Indexing problems and search opportunities spotted early.
Everything else Google
Merchant Centre, dashboards and the rest of Google for business, added as you need it.
One team across all of it.
Priced on your setup and quoted in your free audit.
What clients say
“We were looking for an agile, responsive and strategic digital partner to help manage our website. Dizian met our brief and continues to deliver beyond expectations, providing proactive and valuable SEO and data-driven expertise.”
Free AI visibility check
GA4 starts at the click. AI answers come before it.
People now ask an AI assistant before they ever reach your site. Our free check scores how well ChatGPT, Gemini and Google's AI Overviews can read and quote your site, across seven signals, and shows what to fix first.
Check your AI visibility
Analytics FAQ
Questions, answered.
Not here? Ask on the call, it's free.
In practice, yes. Tag Manager is what lets you track form submissions, phone clicks, scroll depth and purchases without a developer touching the site each time. GA4 without Tag Manager gives you pageviews and little else, which is not enough to tell which marketing actually produced an enquiry.
No. Universal Analytics stopped processing data and its historical reports have been retired, so anything not exported is gone. If you still have not migrated, the priority is getting GA4 collecting correctly now, because you cannot backfill the gap later.
Compare GA4 conversions against the enquiries you genuinely received in the same period. If the numbers do not reconcile, the tracking is wrong. That sounds obvious and it is the step almost nobody takes, which is why so many accounts optimise towards a number that was never real.
Almost always broken campaign tagging or a tracking script firing twice. Unassigned means GA4 received a session it could not attribute to any channel, so your reporting understates whichever channel is affected. It is common, it is fixable, and until it is fixed every budget decision you make is built on bad numbers.
A proper GA4 and Google Tag Manager setup is a one-off project rather than a retainer, priced on how many conversion actions and integrations you need. Ours starts from $499 +GST. That covers the tracking plan, event configuration, conversion setup and a check that the numbers reconcile against your actual enquiries.
Related reading
From the journal
Explore
More capabilities
- Get into the top three map results. Full Google Business Profile optimisation, reviews and local visibility for Melbourne. No lock-in.
- Product feeds that stay approved and profitable. Merchant Centre setup, diagnostics and feed management for Australian ecommerce.
- Fix crawl errors, resolve indexing problems and find the keywords you already rank page two for. Managed by a Melbourne Google Partner.
- See every channel in one live dashboard. Custom Looker Studio reporting that shows leads and revenue, not vanity metrics.
Track every lead.
You’re almost ready. Let’s finalise a few details.
Arrange a time for a no-obligation audit to understand where you stand in your market. You’ll be surprised how much research we do before we speak to you.
Alex Yeldizian
Managing Director
Dizian is run by Alex Yeldizian: one point of contact, backed by specialists and AI-enabled ways of working. 14 years in Melbourne.
62+ businesses grown