Meta
The volume platform for Australian local and ecommerce businesses. We run it lean, with one expert accountable for cost per lead.
- Creative
testing - Audience
structure - Tracking that
reports revenue
Illustrative example: a Facebook and Instagram ad for a sample business, yourbusiness.com.au. Three creative angles take turns, each opens an instant form, and every form sent arrives as a new enquiry that names the ad it came from.
Results in numbers
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14+
Years of data-driven results*
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62+
Businesses grown*
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$3.4M+
Media managed*
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7.8x
Average ROAS across Google Ads campaigns*
Meta ads
Low-cost reach is only low-cost if it converts
Meta gives you the lowest cost per click of any major platform and the largest audience in Australia. It also gives you an audience that was not looking for you, which means the creative has to do work that a search ad never has to do.
The accounts that struggle almost always have the same problem: one audience, one ad, left running for months. Meta's algorithm is strong, and it still cannot rescue a single tired creative.
Schedule a call (opens in a new tab)The system
Our Full-Funnel Performance System
A strategic roadmap for turning passive scrollers into high-value, recurring customers
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Technical Setup & Tracking Integrity
Profitability relies on clean data. We start by ensuring your tracking is reliable, implementing the Conversions API and optimising your event setup. This solves post-iOS 14 attribution issues and feeds the algorithm the accurate data it needs to efficiently find your next customer.
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Advanced Audience Segmentation
We move beyond basic demographics. We specialise in identifying and testing high-value Custom Audiences, Lookalike Audiences, and strategic exclusions. This precision segmentation ensures your budget is only spent on users who have shown a clear commercial intent.
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High-Performance Creative Strategy
Ad fatigue is the silent budget killer. We manage a constant velocity of creative testing, focusing on rapid iteration and video production that is engineered to stop the scroll. We align the creative message with the audience segment, ensuring maximum relevancy and low Cost Per Click (CPC).
Testimonials
What paid social clients say
“I've had the privilege of working closely with Alex since 2018. His skillset and dedication to genuinely adding significant value to his client's is second to none. Highly, highly recommend for businesses looking to secure an unfair advantage for their business on Google.”
Scott KennedyFounder, Edition
“Alex was able to help us implement an upgrade to our Google Ads Search and Shopping campaign structure across NZ and Australia. He helped ensure the structure was set up in a way that was clear and easy to use. Alongside this, he designed a supporting user friendly dashboard to report progress. Alex really knows his way around Google Ads and was very responsive to our needs during the project.”
“Dizian Digital made our move to satphoneshop.com.au seamless and handled the transition with care and professionalism. They protected our search visibility throughout the process and helped strengthen our online presence in the Australian market. Beyond the migration, they improved the structure and performance of our campaigns, which helped us attract more of the right customers and generate better quality enquiries and sales. They were proactive, clear in their communication, and genuinely took the time to understand our business, our products, and the importance of trust and reliability in the satellite communications space.”
“We have worked closely with Alex for over 2 years. The rapport that he spent time building right from the beginning of our relationship meant that we were able to focus on growing our business internally knowing that we can trust Alex to grow our business externally. The services that he has provided for us have been invaluable to us as an early-stage startup, ensuring we have got off to the best possible start with all the right things in play. His communication is excellent and he invests time in explaining how things work and what benefit is to us in doing things a certain way. He has gone above and beyond to provide support where needed outside of the primary scope of engagement.”
Johnny FarquharDirector, PreviewMe
Meta ads FAQ
Questions, answered.
Not here? Ask on the call, it's free.
More than most businesses expect, and it is the biggest lever on performance. Several genuinely different angles outperform one polished asset, because you are testing messages rather than decoration. Plan for a steady flow rather than a single production shoot.
Run proper campaigns. Boosting is convenient and gives you almost none of the targeting, placement or optimisation control that makes Meta work. Boosted posts optimise for engagement by default, which is why they generate likes rather than customers.
Yes, and the pixel alone is no longer enough. Browser-based tracking now misses a meaningful share of conversions because of privacy changes, so the Conversions API needs to run alongside it. Without both, Meta is optimising on partial data and your reported results understate reality.
Nine times out of ten it is creative fatigue. The same audience has seen the same ad too many times and stopped responding, and the algorithm has to pay more to keep delivering it. Check frequency first. The fix is new creative angles rather than new targeting.
Meta has the lowest cost per click of the major platforms, though what you pay varies considerably by industry and audience. Management fees are separate and commonly run $500 to $2,000 a month depending on the number of campaigns and how much creative is being produced. Our pricing is competitive because AI-enabled delivery means fewer hands between the audit and the finished work, and as AI advances we pass savings on where we can.
Yes, though rankings are no longer the whole picture. An assistant picks sources it can parse and quote, so structured data and passages that answer a question outright now matter as much as position. We build for both in one retainer rather than treating them as separate jobs.
They can be, when you have an offer people respond to without searching for it first, and a way to follow up quickly. Meta ads find people before they search, so judge them on cost per enquiry and cost per customer rather than clicks, and give a test enough budget and time to produce a fair read.
You’re almost ready. Let’s finalise a few details.
Arrange a time for a no-obligation audit to understand where you stand in your market. You’ll be surprised how much research we do before we speak to you.
Alex Yeldizian
Managing Director
Dizian is run by Alex Yeldizian: one point of contact, backed by specialists and AI-enabled ways of working. 14 years in Melbourne.
62+ businesses grown