GEO Optimisation Melbourne
Search changed shape. A growing number of Australians now get their answer from an AI summary and never click a website. If your business is not in those answers, you are invisible to that share of your market, however well you rank. GEO fixes that.
- Cited by ChatGPT
and Gemini - AI Overviews
and Perplexity - Included in
the retainer
Illustrative example: an AI assistant answers a sample question and names Your Business, citing it as source 1.
GEO optimisation
What GEO is, and why it became its own discipline
Generative engine optimisation is the practice of structuring your content, facts and authority signals so AI systems reference your business when they answer a question. It grew out of SEO and shares its foundations, but there is no position to win in an AI answer, only whether you were the source.
The tell is impressions rising while clicks stay flat: your content is read without being visited. More on this: Google AI Overviews for Melbourne businesses.
Results in numbers
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14+
Years of data-driven results*
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62+
Businesses grown*
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$3.4M+
Media managed*
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7.8x
Average ROAS across Google Ads campaigns*
How we work
How AI engines choose their sources
Three things decide whether you are the source. Here is how we build citation-worthy pages.
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Answer first
Typical
Four paragraphs of build-up before the answer.
Our fix
The question answered in the opening lines. Machines lift the answer.
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Specifics over adjectives
Typical
A sentence that could appear on any website.
Our fix
Named numbers, named sources, concrete claims.
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Clean structured data
Typical
A machine guessing what a page is for.
Our fix
Schema that validates, so a machine can tell what you do and where.
The work
What we actually do
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Answer-first rewrites.
Restructuring key pages so the answer leads and the detail follows.
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Schema implementation.
Organisation and Service markup, plus FAQPage and BreadcrumbList, validated rather than assumed.
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Entity clarity.
Making it unambiguous who your business is, where it operates and what it does.
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Bing Webmaster Tools and IndexNow.
Several AI systems lean on Bing's index. Most Australian businesses have never touched it.
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Citation building.
Getting your business referenced on sources these systems trust.
One retainer
SEO and GEO in one retainer
Charging twice for one body of work is a pricing decision, not a technical one. Most of the work that earns an AI citation also improves your rankings, so we do not price them separately. See AI SEO in Melbourne and our SEO services.
Want to know whether AI search currently mentions you?
Get a free auditTestimonials
What SEO clients say
“We found Dizian through a trusted referral, and I’m glad we did. Before engaging Alex, our SEO and Google Ads were honestly in a mess. There was no clear structure, money was being spent without clarity, and campaigns were being tested without a proper strategy. Alex came in, reviewed everything thoroughly, and cleaned up a lot of loose ends. He brought structure, accountability, and clarity to our digital marketing. It immediately removed the headache of wasted ad spend and uncertainty. Unlike many SEO agencies out there, Dizian genuinely takes the time to understand the client’s requirements, the products, and the overall business model. Alex didn’t apply a generic template — he took the time to understand what we do and aligned the strategy accordingly. What stands out most to me is Alex’s integrity and character. He is trustworthy, transparent, and genuinely committed to helping his clients succeed. His depth of knowledge and experience is strong.”
Irwandy TanDirector, Andatech
“Awesome service and great results. Alex is really knowledgeable and helpful. Makes everything easy for us to understand with no hassles.”
Khalid GhanimaDirector, Urban Herbalist
“Dizian Digital made our move to satphoneshop.com.au seamless and handled the transition with care and professionalism. They protected our search visibility throughout the process and helped strengthen our online presence in the Australian market. Beyond the migration, they improved the structure and performance of our campaigns, which helped us attract more of the right customers and generate better quality enquiries and sales. They were proactive, clear in their communication, and genuinely took the time to understand our business, our products, and the importance of trust and reliability in the satellite communications space.”
“We were looking for an agile, responsive and strategic digital partner to help manage our website. Dizian met our brief and continues to deliver beyond expectations, providing proactive and valuable SEO and data-driven expertise.”
All-in-one Google packageHybrid package for business owners
All of Google, run as one package.
Your ads, search rankings, map listing and tracking often sit with different suppliers. Here they sit with one team. AI is moving quickly and so are we. Our people do the research and make the decisions, and AI helps organise and summarise the work around them.
Google Ads
Every campaign type, managed month to month.
SEO
Rankings and organic enquiries that build over time.
AI search visibility
Be the business that AI Overviews and AI assistants name when people ask.
Google Business Profile
Your map listing and reviews, kept current and ranking in your area. It sits inside our local SEO work.
Google Analytics
Tracking set up properly, so the numbers can be trusted.
Google Tag Manager
Conversions and events tagged in one place, without developer hold-ups.
Google Search Console
Indexing problems and search opportunities spotted early.
Everything else Google
Merchant Centre, dashboards and the rest of Google for business, added as you need it.
One team across all of it.
Priced on your setup and quoted in your free audit.
Increasingly, yes. Rising impressions with flat clicks is the pattern we see when answers are being read without the click. If that is happening to you, ranking well is no longer enough on its own.
No, and be sceptical of anyone who says they can. AI answers vary by phrasing, by user and by model version. What you can do is make your business the most quotable source available on the questions your customers ask, which measurably improves how often you appear.
They favour content that answers the question directly and early, states specifics rather than generalities, carries clean structured data, and comes from a site with recognisable authority on the topic. Vague, padded marketing copy performs badly, because there is nothing in it worth quoting.
SEO competes for a position on a results page. GEO competes to be the source an AI answer draws from, where there is no page and no ranking. The technical groundwork overlaps heavily, but GEO puts far more weight on answer-first structure, factual precision and schema.
Generative engine optimisation: structuring your content and authority signals so AI systems reference your business when they answer a question. It sits alongside SEO rather than replacing it, because the same page often needs to do both jobs.
SEO services
Other SEO services
You’re almost ready. Let’s finalise a few details.
Arrange a time for a no-obligation audit to understand where you stand in your market. You’ll be surprised how much research we do before we speak to you.
Alex Yeldizian
Managing Director
Dizian is run by Alex Yeldizian: one point of contact, backed by specialists and AI-enabled ways of working. 14 years in Melbourne.
62+ businesses grown