The problem
Spend that never reaches a buyer
Where B2B budgets get wasted is targeting that is too broad, offers written for people ready to buy when almost nobody on LinkedIn is, and lead forms that fill a CRM with contacts nobody follows up.
Where Australian owners and marketing managers research vendors. A LinkedIn Ads expert runs the content that builds authority and the ads that reach exact job titles, run lean.
- Job title and
seniority targeting - Company
targeting - Creative and
lead forms
Illustrative example: a LinkedIn campaign audience for a sample business. Job titles such as Operations Director and Head of Finance are included, students are excluded, company size is set to 51 to 500 staff, and the matched audience is about 8,400 people. A target account list shows 241 of 312 companies matched, and a new pre-filled lead form has just arrived.
LinkedIn ads
The most expensive clicks in advertising, and worth it when targeted properly
LinkedIn costs considerably more per click than Meta or Google. That is only a problem if you are buying the wrong clicks. When a single closed deal is worth thousands, paying a premium to reach the exact job title at the exact company size is straightforward arithmetic.
Results in numbers
-
14+
Years of data-driven results*
-
62+
Businesses grown*
-
$3.4M+
Media managed*
-
7.8x
Average ROAS across Google Ads campaigns*
The challenge
Why LinkedIn budgets go to waste
The fix
Spend aimed at a decision-maker
Exact job titles and company sizes, content written for senior buyers, and a follow-up process behind every lead form.
The system
Our B2B Precision Targeting System
A four-stage framework built to maximise lead quality and optimise your cost-per-qualified-lead (CPQL)
-
Step 1: Ideal Customer Profile (ICP) Mapping
Success starts with knowing who to ignore. We map the exact job titles, skills and seniority levels you need to reach, so every dollar targets a decision-maker.
-
Step 2: C-Suite Content Strategy
Decision-makers want value, not interruption. Our thought-leadership and educational content for senior executives establishes your brand as an authority and builds trust before the prospect clicks.
-
Step 3: Funnel Optimisation with Lead Gen Forms
We take the friction out of converting. Lead Gen Forms capture high-quality data inside LinkedIn, and a tighter follow-up process nurtures every lead instantly.
Testimonials
What paid social clients say
“We found Dizian through a trusted referral, and I’m glad we did. Before engaging Alex, our SEO and Google Ads were honestly in a mess. There was no clear structure, money was being spent without clarity, and campaigns were being tested without a proper strategy. Alex came in, reviewed everything thoroughly, and cleaned up a lot of loose ends. He brought structure, accountability, and clarity to our digital marketing. It immediately removed the headache of wasted ad spend and uncertainty. Unlike many SEO agencies out there, Dizian genuinely takes the time to understand the client’s requirements, the products, and the overall business model. Alex didn’t apply a generic template — he took the time to understand what we do and aligned the strategy accordingly. What stands out most to me is Alex’s integrity and character. He is trustworthy, transparent, and genuinely committed to helping his clients succeed. His depth of knowledge and experience is strong.”
Irwandy TanDirector, Andatech
“I've had the privilege of working closely with Alex since 2018. His skillset and dedication to genuinely adding significant value to his client's is second to none. Highly, highly recommend for businesses looking to secure an unfair advantage for their business on Google.”
Scott KennedyFounder, Edition
“We have worked closely with Alex for over 2 years. The rapport that he spent time building right from the beginning of our relationship meant that we were able to focus on growing our business internally knowing that we can trust Alex to grow our business externally. The services that he has provided for us have been invaluable to us as an early-stage startup, ensuring we have got off to the best possible start with all the right things in play. His communication is excellent and he invests time in explaining how things work and what benefit is to us in doing things a certain way. He has gone above and beyond to provide support where needed outside of the primary scope of engagement.”
Johnny FarquharDirector, PreviewMe
“We were looking for an agile, responsive and strategic digital partner to help manage our website. Dizian met our brief and continues to deliver beyond expectations, providing proactive and valuable SEO and data-driven expertise.”
All-in-one Google packageHybrid package for business owners
All of Google, run as one package.
Your ads, search rankings, map listing and tracking often sit with different suppliers. Here they sit with one team. AI is moving quickly and so are we. Our people do the research and make the decisions, and AI helps organise and summarise the work around them.
Google Ads
Every campaign type, managed month to month.
SEO
Rankings and organic enquiries that build over time.
AI search visibility
Be the business that AI Overviews and AI assistants name when people ask.
Google Business Profile
Your map listing and reviews, kept current and ranking in your area. It sits inside our local SEO work.
Google Analytics
Tracking set up properly, so the numbers can be trusted.
Google Tag Manager
Conversions and events tagged in one place, without developer hold-ups.
Google Search Console
Indexing problems and search opportunities spotted early.
Everything else Google
Merchant Centre, dashboards and the rest of Google for business, added as you need it.
One team across all of it.
Priced on your setup and quoted in your free Google Ads audit.
Upload a list of company names or domains as a matched audience, then layer job function and seniority on top. This is account-based targeting and it consistently outperforms targeting by attributes alone, because you are starting from companies you already know are a fit rather than inferring it.
Lead gen forms convert better because they pre-fill from the user's profile and never leave the platform. Website traffic gives you better quality and full tracking. Most accounts do well running forms for top-of-funnel offers and site traffic for people closer to buying.
LinkedIn enforces a daily minimum per campaign, and running at that floor rarely produces enough data to optimise. A more useful question is how many leads you need per month and what you can afford to pay for each. We work backwards from that, and will tell you honestly if the numbers do not support the channel.
Yes, if you sell to other businesses and a client is worth thousands over their lifetime. Company size is the wrong test; customer value is the right one. LinkedIn has the highest cost per click of the major platforms, so it rewards high-value B2B and punishes low-value or consumer offers. If your average sale is small, your money will go further on Meta or Google Search.
LinkedIn has the highest cost per click of the major platforms, typically several times what you would pay on Meta. That is only expensive if the leads are worth little. For businesses that sell to other businesses, where a single client is worth thousands, the maths usually works comfortably. We size the budget against what a customer is worth to you rather than against a benchmark.
You’re almost ready. Let’s finalise a few details.
Arrange a time for a no-obligation audit to understand where you stand in your market. You’ll be surprised how much research we do before we speak to you.
Alex Yeldizian
Managing Director
Dizian is run by Alex Yeldizian: one point of contact, backed by specialists and AI-enabled ways of working. 14 years in Melbourne.
62+ businesses grown