Shopping and feed management by one experienced Google Shopping expert for Australian ecommerce stores: clean product data, profitable bidding, and results you can read.
Illustrative example: a Google Shopping search for a sample store, yourbusiness.com.au. The first product shows as a sponsored listing with a clean title, price and image, products with feed errors are fixed in Merchant Centre, and a Shopping click ends in an order.
Google Shopping Ads
Shopping ads are not built from keywords. They are built from your product feed, which means the titles, prices, availability and identifiers in Merchant Centre decide what you show for and what you pay. A campaign cannot outperform the data underneath it.
That is good news, because feed quality is fixable and most competitors ignore it. Disapproved products, supplier-copied titles and stale stock status are quietly capping what the majority of Australian stores earn from Shopping.
Working with a Google Ads Partner offers expertise, time-saving, better results, access to beta features, and dedicated support from Google.
Results in numbers
Average ROAS across Google Ads campaigns*
Media managed*
Years of data-driven results*
Businesses grown*
The challenge
Having the lowest price means nothing if shoppers can't find your products. Businesses investing in Google Shopping often face two specific hurdles that destroy profitability:
Problem one
Google Shopping runs on your product feed, not keywords. Missing GTINs, thin titles, and low-resolution images push your products to the back of the results no matter how competitive your bids are. We restructure your feed with keyword-rich titles, accurate attributes, and optimised imagery so Google actually understands what you sell.
Problem two
Shopping campaigns match to search terms automatically, and without a disciplined negative keyword list you end up paying for browsers, not buyers. This wastes budget on clicks that were never going to convert. We run ongoing search term audits to filter out irrelevant traffic and protect your margin.
Our approach
We treat your product feed as the campaign, not an input to it. Our Shopping Ads management is built on continuous feed optimisation, smart product grouping, and margin-aware bidding.
Bidding strategy gets the attention. Feed quality decides the result.
Compared
| Compared on | Standard Shopping | Performance Max |
|---|---|---|
| Control | Direct control of products and bids | Automated, guided by signals and asset groups |
| Reach | Shopping placements only | Search, Shopping, YouTube, Display, Gmail, Maps |
| Needs | Works with low conversion volume | Needs consistent conversions to learn from |
| Best for | Tight control, small catalogues, testing | Most established stores, once the feed is clean |
Performance Max has largely absorbed standard Shopping and usually performs better once it has data. We often run it as the workhorse with tight product segmentation behind it, and we will tell you when standard Shopping is the better fit.
Free Google Ads audit See Performance Max managementOngoing work
Products change, prices change, stock runs out, and Merchant Centre policy shifts. A feed built once and left alone degrades quietly, with individual products dropping out rather than the account failing visibly. We monitor diagnostics weekly and fix disapprovals before they cost you a season.
If organic product visibility matters as much as paid, pair this with ecommerce SEO.
How it works
We demystify the process and give you back control.
We start with a close analysis of your business and competitors to identify your most profitable keywords and audience segments.
We build a conversion-focused campaign structure from the ground up, with conversion tracking set up before anything goes live.
We continuously monitor campaign performance, adjusting bids, refining targeting, and A/B testing ads to ensure we are always improving your ROI.
Results
Up toUp to 10x
ROAS peaks on Shopping campaigns*
SatPhoneShop
15% increase in conversions*
Read the case study (SatPhoneShop)6x
Return on ad spend*
Six Barrel Soda
25% increase in conversions*
Read the case study (Six Barrel Soda)5x
Return on ad spend*
RUSH
18% increase in conversions*
Read the case study (RUSH)Results shown are actual outcomes achieved for the named clients.
Testimonials
“I've had the privilege of working closely with Alex since 2018. His skillset and dedication to genuinely adding significant value to his client's is second to none. Highly, highly recommend for businesses looking to secure an unfair advantage for their business on Google.”
Scott KennedyFounder, Edition
“Dizian Digital made our move to satphoneshop.com.au seamless and handled the transition with care and professionalism. They protected our search visibility throughout the process and helped strengthen our online presence in the Australian market. Beyond the migration, they improved the structure and performance of our campaigns, which helped us attract more of the right customers and generate better quality enquiries and sales. They were proactive, clear in their communication, and genuinely took the time to understand our business, our products, and the importance of trust and reliability in the satellite communications space.”
“Alex was able to help us implement an upgrade to our Google Ads Search and Shopping campaign structure across NZ and Australia. He helped ensure the structure was set up in a way that was clear and easy to use. Alongside this, he designed a supporting user friendly dashboard to report progress. Alex really knows his way around Google Ads and was very responsive to our needs during the project.”
“We found Dizian through a trusted referral, and I’m glad we did. Before engaging Alex, our SEO and Google Ads were honestly in a mess. There was no clear structure, money was being spent without clarity, and campaigns were being tested without a proper strategy. Alex came in, reviewed everything thoroughly, and cleaned up a lot of loose ends. He brought structure, accountability, and clarity to our digital marketing. It immediately removed the headache of wasted ad spend and uncertainty. Unlike many SEO agencies out there, Dizian genuinely takes the time to understand the client’s requirements, the products, and the overall business model. Alex didn’t apply a generic template — he took the time to understand what we do and aligned the strategy accordingly. What stands out most to me is Alex’s integrity and character. He is trustworthy, transparent, and genuinely committed to helping his clients succeed. His depth of knowledge and experience is strong.”
What it costs
Two separate numbers, and any quote that merges them is hiding something. Ad spend goes to Google and is yours to set. Our plans start at $550 a month (Foundational) and $850 a month (Growth), both +GST, with a custom plan for larger accounts.
Our pricing is competitive because AI-enabled delivery means fewer hands between the audit and the finished work, and as AI advances we pass savings on where we can.
You keep ownership of the account either way. No lock-in, 30 day terms, and an accredited Google Partner with over 14 years behind it.
All-in-one Google packageHybrid package for business owners
Your ads, search rankings, map listing and tracking often sit with different suppliers. Here they sit with one team. AI is moving quickly and so are we. Our people do the research and make the decisions, and AI helps organise and summarise the work around them.
Every campaign type, managed month to month.
Rankings and organic enquiries that build over time.
Be the business that AI Overviews and AI assistants name when people ask.
Your map listing and reviews, kept current and ranking in your area. It sits inside our local SEO work.
Tracking set up properly, so the numbers can be trusted.
Conversions and events tagged in one place, without developer hold-ups.
Indexing problems and search opportunities spotted early.
Merchant Centre, dashboards and the rest of Google for business, added as you need it.
Priced on your setup and quoted in your free Google Ads audit.
Shopping ads FAQ
Not here? Ask on the call, it's free.
Schedule a call (opens in a new tab)Write them the way a shopper searches, front-loading the words that matter: brand, product type, then the distinguishing attributes like size, colour or model. Your internal product naming is almost never what people type, and the title is the single strongest relevance signal in the feed.
Performance Max has largely absorbed standard Shopping and generally performs better once it has conversion data to learn from. Standard Shopping still has a place when you want direct control over which products show and what you bid. Many stores run Performance Max as the workhorse with tight product segmentation behind it.
You pay per click, set by auction, and competitive retail categories cost considerably more per click than niche ones. What matters more than the click price is your return on ad spend, because a higher cost per click on a product that converts is better business than low-cost clicks that do not.
Most disapprovals come from a handful of causes: a price or availability mismatch between your feed and your website, missing GTIN or brand identifiers, images that break the image rules, or a policy issue with the product category. Merchant Centre diagnostics names the reason per product, and it is worth checking weekly rather than after sales drop.
Yes. Merchant Centre holds your product feed, which is the data Shopping ads are built from: titles, prices, availability, images and identifiers. No feed means no Shopping ads, and a feed with errors means products quietly stop showing.
Campaign types
Pick another campaign type to see how we set it up and manage it.
Arrange a time for a no-obligation audit to understand where you stand in your market. You’ll be surprised how much research we do before we speak to you.
Alex Yeldizian
Managing Director
Dizian is run by Alex Yeldizian: one point of contact, backed by specialists and AI-enabled ways of working. 14 years in Melbourne.
62+ businesses grown