Six Barrel Soda
Six Barrel Soda approached Dizian with a project to launch Sparkler, a new soda making machine along with a new product line of sugar free Seltz drops.
- Food & Beverage
- Australia and
New Zealand - Google Ads
Search and Shopping
From this project: the scope and Six Barrel Soda's result, drawn from the case study below.
Result
Six Barrel Soda's result, from its own Google Ads campaigns
Return on ad spend from the Google Ads Search and Shopping campaigns we run*
Google Ads Search and Shopping across Australia and New Zealand
Alex Yeldizian
Managing Director
Want me to look at your Google Ads account? I go through your campaign structure, search terms and conversion tracking myself, then show you where the budget is going and what I would change first.
Client testimonial
“Alex was able to help us implement an upgrade to our Google Ads Search and Shopping campaign structure across NZ and Australia. He helped ensure the structure was set up in a way that was clear and easy to use. Alongside this, he designed a supporting user friendly dashboard to report progress. Alex really knows his way around Google Ads and was very responsive to our needs during the project.”
Mike StewartDirector, Six Barrel Soda
Process
Opportunity
To reach users and generate online revenue, Six Barrel Soda utilised Google Ads Search and Shopping to drive new users to the site. Apart from driving awareness, it was imperative to stay on top of performance and accurately measure ROI as we rolled out the various campaigns.
Process
Project information
Prior to working with Dizian, Six Barrel Soda was heavily relying on automated smart campaigns with questionable results. Our proposed strategy was to drive high-quality traffic to the new and existing product pages. This included the following:
New Search and Shopping campaign structure across multiple territories
Keyword Research and conversion analysis
Product placement and ad copy optimisations
Analytics and revenue tracking across all digital channels
Weekly optimisations with bi-monthly updates
Live 24/7 digital dashboard for transparent reporting
Want a straight assessment of your Google Ads account? Ask for a free audit.
Free Google Ads auditOutcome
Results
Within a short period of launching the newly strategised campaigns, Six Barrel Soda saw a noticeable increase in revenue and transaction from new and existing users.
Across Google Ads Search and Shopping in Australia and New Zealand, the account reached a 6x return on ad spend.*
The live custom digital report was able to add transparency allowing Six Barrel Soda to stay on top of daily performance.
Try Six Barrel Soda (opens in a new tab) today.
Sample layout only. Six Barrel Soda's own dashboard and figures are not shown.
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Alex Yeldizian
Managing Director
Dizian is run by Alex Yeldizian: one point of contact, backed by specialists and AI-enabled ways of working. 14 years in Melbourne.
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