Problem
Judged on last-click conversions
A last-click report credits the final search click and ignores the post that introduced you. X looks worse than it is.
Almost no Australian agency offers managed X advertising. If your audience lives there (tech, finance, media, sport), that gap is your opportunity and ours.
- Keyword
targeting - Conversation
targeting - Presence
management
Illustrative example: a promoted post from a sample business in a timeline. Three post versions take turns, each matched to a keyword. A targeting card shows two keywords matched and one topic excluded, and a dark card shows a matched keyword just now.
X advertising
A niche channel, and we will tell you if it is not yours
X reaches a real and engaged Australian audience in a handful of sectors: technology, finance, media, politics and sport. Outside those, the audience is usually too thin to justify a separate budget line, and we would rather say so than sell you a fourth platform.
Where it does work, it works for reach and conversation rather than direct response. Treat it as a presence and awareness channel, and judge it accordingly.
Results in numbers
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14+
Years of data-driven results*
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62+
Businesses grown*
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$3.4M+
Media managed*
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7.8x
Average ROAS across Google Ads campaigns*
The challenge
Reach and conversation, not direct response
X works for reach, conversation and access to professional communities. Judge it on the wrong number and it looks weaker than it is.
The fix
Judged on pipeline
Judging it on pipeline is usually more honest. We report X against enquiries and pipeline, so the number you judge is the one that counts.
How we work
Targeting and presence
- Keyword targeting, so ads reach people posting about the topics you sell into
- Conversation targeting, so ads sit beside the discussions your buyers already follow
- Presence management: a modest, regular profile, because people check the account before they act
- A few genuinely useful posts a week, not daily noise
Testimonials
What paid social clients say
“I've had the privilege of working closely with Alex since 2018. His skillset and dedication to genuinely adding significant value to his client's is second to none. Highly, highly recommend for businesses looking to secure an unfair advantage for their business on Google.”
Scott KennedyFounder, Edition
“We have worked closely with Alex for over 2 years. The rapport that he spent time building right from the beginning of our relationship meant that we were able to focus on growing our business internally knowing that we can trust Alex to grow our business externally. The services that he has provided for us have been invaluable to us as an early-stage startup, ensuring we have got off to the best possible start with all the right things in play. His communication is excellent and he invests time in explaining how things work and what benefit is to us in doing things a certain way. He has gone above and beyond to provide support where needed outside of the primary scope of engagement.”
Johnny FarquharDirector, PreviewMe
“We were looking for an agile, responsive and strategic digital partner to help manage our website. Dizian met our brief and continues to deliver beyond expectations, providing proactive and valuable SEO and data-driven expertise.”
“We found Dizian through a trusted referral, and I’m glad we did. Before engaging Alex, our SEO and Google Ads were honestly in a mess. There was no clear structure, money was being spent without clarity, and campaigns were being tested without a proper strategy. Alex came in, reviewed everything thoroughly, and cleaned up a lot of loose ends. He brought structure, accountability, and clarity to our digital marketing. It immediately removed the headache of wasted ad spend and uncertainty. Unlike many SEO agencies out there, Dizian genuinely takes the time to understand the client’s requirements, the products, and the overall business model. Alex didn’t apply a generic template — he took the time to understand what we do and aligned the strategy accordingly. What stands out most to me is Alex’s integrity and character. He is trustworthy, transparent, and genuinely committed to helping his clients succeed. His depth of knowledge and experience is strong.”
Irwandy TanDirector, Andatech
Cost per result
Broader reach, lower cost
X targets interests, keywords and conversations, so it is broader and lower cost than LinkedIn. Not sure which fits your audience? We will tell you before you spend.
- LinkedInTargets a job function at a specific company. Higher cost per click, better qualified leads for most Australian B2B.
- XTargets interests, keywords and conversations. Broader and lower cost, so it buys reach.
All-in-one Google packageHybrid package for business owners
All of Google, run as one package.
Your ads, search rankings, map listing and tracking often sit with different suppliers. Here they sit with one team. AI is moving quickly and so are we. Our people do the research and make the decisions, and AI helps organise and summarise the work around them.
Google Ads
Every campaign type, managed month to month.
SEO
Rankings and organic enquiries that build over time.
AI search visibility
Be the business that AI Overviews and AI assistants name when people ask.
Google Business Profile
Your map listing and reviews, kept current and ranking in your area. It sits inside our local SEO work.
Google Analytics
Tracking set up properly, so the numbers can be trusted.
Google Tag Manager
Conversions and events tagged in one place, without developer hold-ups.
Google Search Console
Indexing problems and search opportunities spotted early.
Everything else Google
Merchant Centre, dashboards and the rest of Google for business, added as you need it.
One team across all of it.
Priced on your setup and quoted in your free Google Ads audit.
No, and trying to usually produces filler. A few genuinely useful posts a week beats daily noise, because the audience judges the account on whether it is worth following rather than on volume. Consistency matters more than frequency.
You do not have to, but an empty or abandoned profile undermines the ads. People check the account before they act. A modest, regular presence costs little and materially improves how the advertising lands.
LinkedIn lets you target a specific job function at a specific company, which is why it costs more per click. X targets interests, keywords and conversations, which is broader and lower cost. For most Australian businesses that sell to other businesses, LinkedIn produces better qualified leads and X produces lower-cost reach.
Reach and conversation, and access to professional communities, rather than direct response. It is strongest for staying visible to journalists and analysts, as well as industry peers. Judging it on last-click conversions will make it look worse than it is, and judging it on pipeline is usually more honest.
In a few sectors, yes. Technology, finance, media, politics and sport still have real, engaged Australian audiences there. Outside those, the audience is usually too thin to justify a separate budget line, and we will tell you if yours is one of them rather than take the work.
You’re almost ready. Let’s finalise a few details.
Arrange a time for a no-obligation audit to understand where you stand in your market. You’ll be surprised how much research we do before we speak to you.
Alex Yeldizian
Managing Director
Dizian is run by Alex Yeldizian: one point of contact, backed by specialists and AI-enabled ways of working. 14 years in Melbourne.
62+ businesses grown